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its good news!
It was bad enough when "growth"=increased ASM even if total airframes stay the same or go down.
Now apparently, the new standard is "growth"=growth of a code share partner.
Well i'll be damned:
http://www.reuters.com/article/2012...News&feedType=RSS&feedName=companyNews&rpc=43
Oct 11 (Reuters) - Alaska Air Group Inc, parent company of Alaska Airlines, will order 50 Boeing Co 737 single-aisle jetliners on Thursday, the Wall Street Journal reported, citing two people familiar with the matter.
The order is expected to include Boeing's current generation 737 aircraft and the updated 737 MAX-8 and MAX-9 jetliners, the daily said. ()
Alaska Air Group operates an all-Boeing 737 fleet, made up of a total of 117 aircraft as of Dec. 31 last year.
Boeing reported an increase in orders last quarter, helped by orders for the new 737 MAX.
Boeing had received 821 orders for the 737 MAX by Oct. 3. Launched last year, these have more fuel efficient engines.
Boeing and Alaska Airlines could not immediately be reached for comment outside regular U.S. business hours.
75 firm orders and options for even more... options they fully intend on exercising. The 2/3rds part protects our share holders. Throwing 250 million at our market cap was also meant as a stabilizer to our share price and why it was announced first. You just can't publicly announce you are more then doubling your capacity and expect your company's valuation to be unchanged. If the company can show the board they can successfully manage all this new capacity this order will take us to 217 jets... We have 114 right now. This really is great news for every Alaska employee and the largest aircraft order in our history.
AMEN!! Anybody who doesn't hold this position: hasn't been here long enough to know better. The only part of the "Vision 2010" that DIDN'T materialize....growth. The kind of growth that the pilots look for...not ASM.This is probably the best news I've heard from the puzzle palace since I've been with Alaska. However, I've learned not to get too excited since these guys are expert spin doctors. I'll believe it when I see it and enjoy the ride until then.
General, I'm not quite sure what your program is. You go through times where you are pretty logical, but than other times... Wow! Alaska's announcement was for an additional 50 firm jet orders. They already have 25 firm on the books. Yes, 50 will be used to replace the 400/700's. That gives a very modest growth of 21% over 10 years. I agree, nothing to go crazy about. The kicker is about CHOICES. Alaska has an additional 69 options for growth opportunities. They will use these as the conditions warrant. That gives the company the ability to grow 95%. That is something to get excited about. As long as the company continues to perform, I fully expect them to exercise them.
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No offense Alaska brothers......
Delta needs to stop helping you be profitable.....we need to fly our own people and vice versa. Any mainline order is good, but the way we just farm out code sharing with a 737 operator makes me puke.
And here I thought RJ scope was the issue.....