Vinny
Well-known member
- Joined
- Jan 31, 2011
- Posts
- 51
Ladies and Gents,
Here is the latest communication from Mr. Kenn Ricci, Chairman, Directional Aviation Capital:
September 24, 2013
To: All Active and Furloughed Flight Options Pilots
I am writing to inform you of an important development. As most of you know, since like me you lived through it, our industry suffered a 30% drop in volume in 2009. This had significant impact on Flight Options including downsizing our operations and furloughing our pilots. Today we still have 185 pilots on furlough. In an industry that is dominated by a fixed overhead and high capital costs, this drop in volume caused the competition to lower pricing and compete aggressively on terms in an effort to make the best of a bad environment.
I had said many times that after 2009, we suffered from too much capacity and it would be difficult to grow until capacity (defined as the number of aircraft trying to sell to our audience) was reduced and consolidated. This has been the cornerstone of my strategic vision. In the employee meeting in June of 2009, I said that one of our Company strategies would be to seek out strategic opportunities that would allow us to act as a consolidator in the industry. We have executed on this vision by buying Sentient last year and the announcement to purchase Flexjet. By making these strategic moves (along with Avantair's collapse), we have been able to consolidate capacity in the fractional portion of our industry and put ourselves in a position to be the only true challenger to NetJets in that segment. I will have a lot more to say on this strategy as we get closer to the final closing of Flexjet, but suffice to say, that I couldn't be happier with how we will be positioned in our industry in the next 18 months.
(continued)
Here is the latest communication from Mr. Kenn Ricci, Chairman, Directional Aviation Capital:
September 24, 2013
To: All Active and Furloughed Flight Options Pilots
I am writing to inform you of an important development. As most of you know, since like me you lived through it, our industry suffered a 30% drop in volume in 2009. This had significant impact on Flight Options including downsizing our operations and furloughing our pilots. Today we still have 185 pilots on furlough. In an industry that is dominated by a fixed overhead and high capital costs, this drop in volume caused the competition to lower pricing and compete aggressively on terms in an effort to make the best of a bad environment.
I had said many times that after 2009, we suffered from too much capacity and it would be difficult to grow until capacity (defined as the number of aircraft trying to sell to our audience) was reduced and consolidated. This has been the cornerstone of my strategic vision. In the employee meeting in June of 2009, I said that one of our Company strategies would be to seek out strategic opportunities that would allow us to act as a consolidator in the industry. We have executed on this vision by buying Sentient last year and the announcement to purchase Flexjet. By making these strategic moves (along with Avantair's collapse), we have been able to consolidate capacity in the fractional portion of our industry and put ourselves in a position to be the only true challenger to NetJets in that segment. I will have a lot more to say on this strategy as we get closer to the final closing of Flexjet, but suffice to say, that I couldn't be happier with how we will be positioned in our industry in the next 18 months.
(continued)