Delta's on the cutting edge again...Following another airline.
Top Airlines Wage Snack War
Wednesday March 9, 2:45 pm ET
By Kyle Peterson
CHICAGO (Reuters) - Oreos and Cheese Nips are the latest bait that airlines are using to lure passengers, as money-losing U.S. carriers stop serving meals on domestic flights.
Delta Air Lines on Wednesday said it would replace its in-flight food sales in April with an expanded snack selection. Rival Southwest Airlines was quick to issue a press release saying that "while other airlines are offering less than peanuts," it serves a full menu of snacks.
Delta, the struggling No. 3 U.S. carrier, promised that first-class travelers on all flights and economy class travelers on flights of 1-1/2 hours or more will receive such snacks as SunChips, honey-roasted peanuts and animal crackers.
Economy class travelers on flights of 3-1/2 hours or more will get a snack pack of crackers, cheese, Oreo cookies and Sun-Maid raisins. Delta said it will continue to offer complimentary meal service to first-class passengers on flights longer than 3-1/2 hours.
"Our customers asked for more choice, consistency and convenience, and we are responding," said Paul Matsen, Delta's chief marketing officer, in a statement.
Delta said it would remove pillows from domestic flights within the 48 contiguous states, Bermuda, Canada and Central American and Caribbean destinations. The carrier also will raise the cost for alcoholic beverages to $5 from $4.
Not to be outdone, Southwest, the No. 6 U.S. carrier, said that in April it will offer Cheese Nips as well as the free peanuts and pretzels it serves on every flight. The airline said it believes the cheese-flavored crackers will appeal to customers looking for "smarter ways of snacking."
On longer flights, travelers receive more comprehensive snack packs.
The airline industry has been hammered in recent years by soaring fuel costs, weak revenue and competition from lower-cost rivals. As a result, airlines have left no stone unturned in the quest for savings. Several carriers have cut back on food service and pillows.
Air travelers, however, generally do not book flights based on snacks, one expert said, adding that the beefed-up snack offerings are unlikely to attract new business.
"I don't think anybody knows from day to day what they're going to get, or if you have a preferred salty snack whether you're going to get it on that airplane," said airline industry analyst Robert Mann. "I think this is much ado about nothing. Or much ado about insignificant salty snacks."