I get where your proud of your past business product Lear. I agree it was a fine setup. But, I wouldn't be too quick to dismiss the Southwest business model. We, a lot of times offer direct flights between cities that Delta can't even compete with. Raliegh to Nashville? We go direct. Tampa to Nashville, Raliegh, Louisvillle, Columbus, etc, etc. No connection required.
Delta, and it's passengers, have to deal with the friction of the hub and spoke, and that friction also irritates the business passenger when they HAVE TO connect in Atlanta for every damn flight. The Atlanta hub has been a joke over the years (not the city or people) but the Delta insistance that you go through ATL. Remember 'If you go to Hell, you have to connect in Atlanta'. Very similiar to the DFW hub in Dallas.
Connecting in Atlanta to go international? Makes perfect sense. Sometimes it doesn't for the business guy who wants to bypass the hassle and go direct...then get home direct for dinner.
Add to the fact that we have Southwest Business software in place at these businesses for these guys to book their own travel. There's plenty going on behind the scenes that really never gets discussed. And SW route planning has been firing on all cylinders when it comes to revenue per city pair. I guarantee it's being looked at from every possible angle.
I wish we knew what the Atlanta service would look like in 1,3, and maybe 5 years. To be honest, I'm not sure Gary and route planning know that far out.
Think about it this way..
When Jetblue tried to come into Atlanta from Long Beach, Delta just flooded that one route with more planes and FF miles and drove them out...easily. How does Delta compete with Hundreds of direct flights that fly right past Atlanta? That's a little harder. Delta will have to charge less for a connecting flight that actually cost MORE to operate. Not saying it's a slam dunk against Delta (because they are a good airline), but there are alot of moving parts that sometimes get dismissed.
It's the 'being in the dark' that causes articles like this to be written. As if the writers know better than the airline at how to run things. But you hit it on the head when you said it's really about two different models. Both excellent, but in and Apples and Oranges kind of way.
RF