TSA/TWA/AA/TSA
Member
- Joined
- Aug 19, 2005
- Posts
- 15
With hedging, you look into the future, and you have the chance to make variable costs fixed through futures contracts, you take the unknown factor out of it.
This is what a lot of people don't understand. Many airline sell tickets a year out(this is changing), setting pricing more than one year out is RISKY BUSINESS because you have varible costs(namely fuel). Well if you are hedged, its a whole lot easier to set ticket prices profitable(in the black). Have you ever noticed at the legacies how big of swing in loses and profits. This is a concept that WN management understands, reduce risk makes companies more profitable in good times and bad.
Now in these bad times, WN with their cost more fixed can determine if new markets can be profitable. MORE MARKET SHARE, and in MHO their is going to be more market share to be found as other management teams shrink their airlines while whining about some varible cost. "who would of thought gas would be over a $100 a barrel"
WN management now has the opportunity to gain marketshare just like they have for the past 30+ yrs.
Anyone avalible to walk my resume in @ SW, if I'm betting on anyones management team its SW.
WN fuel hedging will never run out, they are constantly hedging fuel, fixing future costs.
This is what a lot of people don't understand. Many airline sell tickets a year out(this is changing), setting pricing more than one year out is RISKY BUSINESS because you have varible costs(namely fuel). Well if you are hedged, its a whole lot easier to set ticket prices profitable(in the black). Have you ever noticed at the legacies how big of swing in loses and profits. This is a concept that WN management understands, reduce risk makes companies more profitable in good times and bad.
Now in these bad times, WN with their cost more fixed can determine if new markets can be profitable. MORE MARKET SHARE, and in MHO their is going to be more market share to be found as other management teams shrink their airlines while whining about some varible cost. "who would of thought gas would be over a $100 a barrel"
WN management now has the opportunity to gain marketshare just like they have for the past 30+ yrs.
Anyone avalible to walk my resume in @ SW, if I'm betting on anyones management team its SW.
WN fuel hedging will never run out, they are constantly hedging fuel, fixing future costs.