While some companies may worry what a competitor(s) may do or not do, determining what direction one is going to take one's company must be based upon a generally sound business plan. While no one on this board or anywhere else for that matter in cyberspace knows what the next 12-24 months will bring for LCC & legacy carriers I'm confident in knowing that regardless of what if any shape a merger between USAir & AWA may take, Southwest has some good plans in place:
1. "A" plan in case nothing changes & everything remains status quo
2. "B" plan in case a merger occurs
3. "C" plan in case United falters
4. "D" plan in case (you fill in the blank)
A simple football analogy that kind of makes sense, at least to a rather simple minded FO....
Quarterback walks to the line of scrimmage with a play called & ready to go....looks over the defense & sees a shift in the defense....an audible is called & the play is changed at the line of scrimmage.
The next time he does the same thing & he sees exactly what he is expecting...he again makes the assessment but this time runs the called play.
Each down results in a play being planned for & executing it....that's a requirement...moving forward.
Either way, the QB has a plan in mind...in fact he has several plays in mind....he doesn't fear the opponent since he's confident in the underlying strength of his team....circumstances can change but the QB is ready to take advantage of circumstances as they occur or at least as a minimum implements the game plan that was outlined by the "coach".
Again maybe too simple but Southwest has not shown a propensity to "worry" too much about what the competitors do or don't do. It's about having a plan, simple but effective & sticking with it unless an opportunity comes up & then you audibilize & take advantage of the circumstances one is given....no whoa is me or would've, could've, should've....its about playing offense vs. defense & fortunately due to many factors (mostly good employees & creative leadership + a little luck) the plays get called & we run with them....not everything will be a long run but the goal at the end of the day is to make money & the scoreboard shows we've been doing OK....we could be doing better & I think we will but as for "worrying" about the competition....respect yes, take for granted, no.....but worrying doesn't add to the bottom line...I think Colleen expressed a view held by many folks, even some AWA folks I have spoken with. Some worthless ramblings, read at your own risk
