I agree with our passenger travel profiles, although keeping the "Hawaiian" name on the side of the airplane (and everything else) would be very easy...
"Hawaiian Airlines operated by ......."
History has shown passengers really don't care about who it is, only the cheapest ticket... And for those remaining who do care about starting their Hawaiian vacation on Hawaiian Airlines, they won't necessarily care about who the actual owners of the company are...
I've learned through a recent furlough that anything is always possible. Appearances (such as the Hawaiian brand feeding Hawaii) take a distant second seat, and everything comes down to money.. I don't doubt for a second our newest board member is in it for one thing.... If the right deal comes along I am pretty positive what his vote would be...
I don't want to see it happen at all, but I've got a suspicion that something will eventually happen. I'm in a wait and see period...
BTW, besides some of the other airlines showing strong financials, why did HA stock jump nearly 7% this morning? I've tried finding any news on it or reasons why but came up with nothing....
Lots of airlines jumped this morning on the Delta December traffic report
http://finance.yahoo.com/news/airline-stocks-rise-delta-revenue-190159174.html
Airline stocks rose Friday, led higher by Delta Air Lines after it reported better-than-expected December revenue.
Delta also said its fuel price for the month was cheaper than it had forecast, by 3 cents per gallon.
After the announcement by Delta, S&P Capital IQ raised its rating on Delta to "Strong Buy" from "Buy," raised its estimates for 2013 and 2014 profits, and raised its price target for Delta to $40, from $30. Analyst Jim Corridore wrote that he thinks Delta is likely to continue to be able to take in more per-seat revenue than other airlines.
In afternoon trading, Delta Air Lines Inc. was up $1.45, or 5.5 percent, to $29.15.
United Continental Holdings Inc. rose $1.93, or 4.8 percent, to $39.66. American Airlines Group Inc., which now also includes US Airways, rose $1.24, or 4.9 percent, to $26.60. Southwest Airlines Co. rose 43 cents, or 2.3 percent, to $19.31.
Smaller airlines were also higher. JetBlue Airways Corp. rose 45 cents, or 5.3 percent, to $9.06, and Alaska Air Group Inc. rose $1.56, or 2.2 percent, to $74.74. Spirit Airlines Inc. was up $1.59, or 3.2 percent, to $47.24.