Actually, these guys are filing as pro se or acting as their own attorneys. This makes more sense for the crudeness of the complaint.
Popcorn?
No, they filed pro se, but they most certainly have an attorney, and it's Michael Haber. You probably won't see any documents with his name on them until he files amendments with new plaintiffs or counts later on. If you read the complaint, and how it's structured, it screams Haber right from the get go. And now it's confirmed that Haber is their attorney, because they have a web site up soliciting money that names him as their attorney. He wants $500 up front, plus $50 per month ongoing, to join the suit.