First, let's clarify a few things.
One, it's a newspaper article. They never get it completely right.
Yes, ATA scheduled service is for sale. We can't get a straight answer as to what that is. We have 12 B737-800's and 10 B757's. Both are used in scheduled service, but not exclusively. You can't make it to HI out of PHX and LAS with a B737 and make money.
ATA does not do exclusive cargo flying, so the A330's will not be on ATA's certificate. They'll probably be spread between World and VarigLog.
Aloha has the money. UAL owns about 20% of the company and Yucaipa Cos. is the airline's backer. They'll get it if they need/want it, and they better do something or Hawaiian (and others) is gonna bury them with their Bus orders. Not to mention all the inter-island competition. (Go Away, Go!)
ATA has a pretty well established reputation in HI. As good or better than HA or AQ. Can't imagine this operation just disappearing, and if WN doesn't want it, then it's their loss. World-wide authority with the B757 and B737 and experienced crews is nothing to sniff at.
According to Mgt. (yeah, I know) SS is for sale, but there are no "takers." No solid rumors as to whom it might be. It took AK 22 mos. to get B737 ETOPS to start their Hawaii service. AQ doesn't have that many planes to dedicate to a codeshare on any large scale. I would be it would be SWA as the buyer, but stranger things have happened.
If SWA wants to grow on any grand scale internationally, on short order, this is the best, cheapest way to do it. If you throw in NAA as part of the deal with their 5 B757's and 5 767's, then it's a formidable operation.
But what do I know.