Message from Skip
Today, Delta is announcing a series of moves to restructure its network. The restructuring, which is the result of Delta’s top-to-bottom strategic review, includes new growth for ASA at the Atlanta, Cincinnati and Salt Lake City hubs, and the termination of all ASA operations at Dallas/Fort Worth effective Jan. 31, 2005. In addition, as a result of Delta’s extensive changes at DFW, ASA also will cease operations in Amarillo and Lubbock, Texas.
While clearly a difficult decision, this announcement underscores the level of restructuring that is required for Delta to achieve long-term viability. As has been made clear by Delta CEO Jerry Grinstein, Delta can no longer afford to operate at losses at any hub and must refocus its resources on markets where it can be profitable.
Due to these changes, ASA will be asked to execute what is to be the largest operational shift in its history – moving 57 aircraft from DFW to new operational roles in Atlanta, Cincinnati and Salt Lake City. With the January changes, Atlanta will represent more than 76 percent of ASA system operations – up from 62 percent today. Salt Lake City, meanwhile, will become the home for 19 CRJ700 aircraft and more than 385 ASA pilots, flight attendants and mechanics. And Cincinnati will feature more than 60 ASA flights, with the operation being supported through Atlanta.
As always, we will respond quickly and efficiently to Delta’s network needs while staying focused on delivering safe, reliable, quality service to our customers, particularly during the transition period at DFW. ASA customers expect and deserve nothing less.
We acknowledge that the transition at DFW will be difficult and are deeply concerned about the impact the hub closure will have on our DFW team members and their families. The DFW team has always demonstrated a desire and willingness to accept any challenge and deliver outstanding operational performance. From the first ASA flight at DFW in 1986 to the single-largest expansion in company history in April 2003, DFW team members have always demonstrated an enviable esprit de corps and performed their jobs with that great sense of Texas pride. As difficult as this change will be, we know we can count on the DFW team to continue to deliver the caring customer service that people have come to expect from ASA at DFW.
Beginning this morning, we will be hosting a series of team meetings at DFW to discuss these changes. Human Resources representatives will be available to talk about job opportunities within the ASA system and to explain the process of expressing interest in available positions. We hope to retain as many of our Texas team members as possible and encourage DFW, AMA and LBB team members to access a new “DFW Transition Web site” on myASA to learn about system job openings and crewmember base transfer procedures.
I firmly believe we are about to enter one of the most exciting, yet challenging, times in our company’s history. The challenges ahead will be significant. But, together, we will meet them as we have met them in the past. The last 25 years have taught us a great deal about teamwork and commitment. I am confident that our team is up for this latest challenge. It will not be easy. It will take all of us working together to ensure we succeed. But when we do, we will have taken one more step towards our goal being the most trusted and respected airline in the Delta Connection program.
Thank you for all you have done, and will do, to ensure we are successful.
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