America West was the first airline to dramatically cut unrestricted, walkup and first class fares. They started this almost two years ago now if my memory serves correctly. There may have been a 40-70% decrease in fares but the result was a solid increase in the number of bookings and business travelers and a return to profitability. Sure it took time, but it has worked in the past as indicated above.
On a second note, why is it that many pilots at small-jet feeder carriers get this idea in their head that the flying they do is THEIR flying. There is no such thing. The parent, mainline company owns that flying and they determine who it is farmed out to. Yes, it stinks that flying that has traditionally been flown by a DCI carrier, an Eagle or a Continental Express all of a sudden gets moved over to another DCI carrier, American Connection or a Skywest. However, we are all under "contract" to fly for the mainline carrier as they see fit. To get all pissy with each other's pilot group only serves to create discourse and lower the professional stature for us all.
On a second note, why is it that many pilots at small-jet feeder carriers get this idea in their head that the flying they do is THEIR flying. There is no such thing. The parent, mainline company owns that flying and they determine who it is farmed out to. Yes, it stinks that flying that has traditionally been flown by a DCI carrier, an Eagle or a Continental Express all of a sudden gets moved over to another DCI carrier, American Connection or a Skywest. However, we are all under "contract" to fly for the mainline carrier as they see fit. To get all pissy with each other's pilot group only serves to create discourse and lower the professional stature for us all.