Branding and false-naming. I guess they are two different things.
But, all the "in-flight ambassadors" and "customer service managers" and "number 1's" and "leads" and whatever else they call themselves, should never be used together in the same sentence with "pilots". Nobody at an airline should make more than pilots. There are FA's out there that make more than first, second, even third year FO's. Are you kidding me. For simply taking a two week course, shouting a couple of commands, and clicking a seatbelt together.
If anything, those poor girls and boys who work the regionals deserve double what those old battle-axes at the majors make. But, nobody other than the people on the airplanes should be called crewmembers. All this does is give a false sense of importance to the folks on the ground. Secretaries, supervisors, photocopy people, heck even managers and presidents can be replaced in a minute. At least pilots have to be trained for about 8 weeks before they can work there.
Enough about that. Now, lets look at the branding issue. Yes, everything about jetBlue is blue; the shirts, the chips, the planes. It seems to be working. Southwest is another. By having absolutely the worst paint job in the business, they stand out like anything. Beige, orange, white, yellow and blue.????????????? UNMISTAKEABLE
One final example, and probably the greatest branding ever is UPS. Nothing and I mean nothing can compare to the association of a color to a product or company like brown to UPS. Although, the golden arches are probably more visible.
