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I was always a "crewmember" until I asked why my health insurance was raised. When I asked why I was told something like.
"To offset the increased in health care requirements...all employees will have premiums raised"
Thought I was a crewmember? Guess not when $ is involved.
Branding is truly an amazing thing. For instance: Absolut vodka has somehow convinced the planet that they actually produce quality liquor. In truth, it's garbage akin to distilled goat urine. That shoot would be embarassed in a tasting. Good thing our friends and neighbors in the trailers down the road still buy it up by the gallon. The only thing they did right was 'brand' themselves with a world-class ad campaign. Perception is reality many times.
Well I've never been accused of having a sophisticated hard achohol palate but I think all vodka has little taste; it tastes like whatever you mix it with in my opinion. Maybe distilled goat urine in orange juice would taste the same.