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radarlove said:I know. It reminds me of Jet Blue's Orwell-speak, where vendors are "business partners" and every employee, even Neeleman's secretary, is a "crewmember".
wndshr said:why do you think jetblue pilots wear those blue shirts? branding. the public will know what a jetblue pilot looks like but not a (fill in the blank) airline pilot.
SeaLord said:Branding is truly an amazing thing. For instance: Absolut vodka has somehow convinced the planet that they actually produce quality liquor. In truth, it's garbage akin to distilled goat urine. That shoot would be embarassed in a tasting. Good thing our friends and neighbors in the trailers down the road still buy it up by the gallon. The only thing they did right was 'brand' themselves with a world-class ad campaign. Perception is reality many times.