Like all of you, I am disgusted by the degree to which pilot pay has dropped over the last several years. Many of us have worked very hard for a very long time only to have the brass ring slip out of our fingers. We have passed up other opportunities, we have sacrificed time, money, and emotion to go down this path.
We are all aware of the many reasons why pilots should be paid much more than we currently are. However, the flying public is not aware of how much our pay has been slashed nor do they likely care very much right now how much it has fallen.
I think that one of the best moves we, as a profession, could undertake at this point is to begin a public awareness campaign. I remember recently that there were advertisements highlighting the job the air traffic controllers perform and how much responsibility is in their hands. I think pilots could do something similar.
To begin with, a stastically significant portion of the flying public is scared of flying. We could commission a series of "public service"-type commercials that highlight the effect the low pay is having on the quality of pilots in the profession and perhaps play on the public's fears a bit.
I'm not an advertising specialist, but I'm sure a good advertising company could create some very effective commericals that imply air safety is at risk. They could highlight any of a variety of factors: sound bites from interviews with good, highly qualified pilots opting to leave the profession, good pilots who stay in the profession and are distracted by financial concerns, lower-quality individuals deciding to enter the career field, pilots becoming fatigued as they work more for less pay. They could cite the reason good pilots are leaving by posing questions like why would anyone work for $XX,XXX when they can make the same at home not missing holidays, birthdays, soccer games, etc. They could ask why would anyone work for $XX,XXX when the average airline pilot has to start over from the bottom X number of times in their career. Etc. Etc. I'm sure the advertising people could come up with many ideas.
As we all know the flying public is who makes or breaks this industry. If they think it doesn't matter how much pilots are paid and under what conditions they work, then we're in for more of the same. If we can begin to change their minds, however, that there is some degree of correlation between pilot pay and air safety, then maybe we can begin to change Joe Traveler's idea of what air travel should cost.
We are all aware of the many reasons why pilots should be paid much more than we currently are. However, the flying public is not aware of how much our pay has been slashed nor do they likely care very much right now how much it has fallen.
I think that one of the best moves we, as a profession, could undertake at this point is to begin a public awareness campaign. I remember recently that there were advertisements highlighting the job the air traffic controllers perform and how much responsibility is in their hands. I think pilots could do something similar.
To begin with, a stastically significant portion of the flying public is scared of flying. We could commission a series of "public service"-type commercials that highlight the effect the low pay is having on the quality of pilots in the profession and perhaps play on the public's fears a bit.
I'm not an advertising specialist, but I'm sure a good advertising company could create some very effective commericals that imply air safety is at risk. They could highlight any of a variety of factors: sound bites from interviews with good, highly qualified pilots opting to leave the profession, good pilots who stay in the profession and are distracted by financial concerns, lower-quality individuals deciding to enter the career field, pilots becoming fatigued as they work more for less pay. They could cite the reason good pilots are leaving by posing questions like why would anyone work for $XX,XXX when they can make the same at home not missing holidays, birthdays, soccer games, etc. They could ask why would anyone work for $XX,XXX when the average airline pilot has to start over from the bottom X number of times in their career. Etc. Etc. I'm sure the advertising people could come up with many ideas.
As we all know the flying public is who makes or breaks this industry. If they think it doesn't matter how much pilots are paid and under what conditions they work, then we're in for more of the same. If we can begin to change their minds, however, that there is some degree of correlation between pilot pay and air safety, then maybe we can begin to change Joe Traveler's idea of what air travel should cost.