FlyBoeingJets said:
I think we would be shooting ourselves in the foot if we chose to put fear in the traveler. We would also inspire anger in some who saw our attempt to manipulate them by "playing on the public's fears". Can you imagine management's response ads? Which would the public like more, the soothing management ads or our ominous predictions of gloom and doom?
Most air travel advertisement focuses on the comfort and/or ease of air travel. I think talking about the negatives would get some to travel by car.
Talking to the public about our salaries??? That would not turn out well. Many would see how much more we make than they do and it would foster ill will towards us. Besides that they would say, "go right ahead get a different job" if we highlighted those going to other careers for more money.
That's why you would not have pilots creating the advertisements.
We would hire a well-known, highly-respected advertising agency with proven experience in this kind of advertising. If pilots tried to design the advertisements and/or dominate the creative process, I'm sure the campaign would be an embarassment and I'm sure we would shoot ourselves in the foot.
Like you, I'm not an advertising professional, but I have to ask why, in your mind, would the ad's have to focus on "doom and gloom"? Why would they have to talk about our salaries?
I'm quite certain advertising professionals would be able to craft a very smart campaign using subtlety or whatever other methods they thought were best to get our point across.
climbhappy said:
No one , I repeat no one in the flying public, (in my view) could give a fart about how much money we're making right now. Airline tickets are bought like a commodity, just like when I buy the lowest priced beer. that said, no purpose would be served by an ad campaign, other than to hope to invoke pity.
I've said this several times already on this thread, and I'll say it again; you're right! No one at all cares how much money we make and the impact that it has on our lives. No one cares. No one cares. No one cares! They do, however, care very much about themselves. If they have a belief that
their safety might be effected by the quality of the pilots up front, then they may be willing to pay more for safety.
I agree we would get nowhere with pity. Like I said above, though, let the advertising professionals figure out the best specific tack to take.
Publishers said:
The fact is pay would never have reached the levels it did without regulation.
Absolutely! This is what I said earlier. Our seniority system is designed for the era of regulation. It is outdated and ill-equipped to handle today's deregulated airline industry.