Hey SuperScooter,
Have you ever heard of predatory pricing? It's considered anti-competitive and illegal in most countries, including the United States due to the antitrust laws.
...and every other airline out there does it.
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Hey SuperScooter,
Have you ever heard of predatory pricing? It's considered anti-competitive and illegal in most countries, including the United States due to the antitrust laws.
No airline I have ever heard of has set price levels at an unsustainable level, and bragged about coping with the associated losses for 5 years. (Especially after unsuccessfully attempting to acquire the competition in Bankruptcy). On top of that, company emails have surfaced which show the true nature of MAG's hawaii venture (which indeed was to drive AQ out of the market and pick up their market share). So dork (aptly named) show me another example of one, or any of these. The airline market is highly competitive in America, yet I have not heard of Jetblue, or Airtran, or SWA, or UAL, (etc.) charging prices (other than introductory) which will not, and can not make them a profit.
Better hope Faris is more interested in this case than he was in HAL vs. go!
Are you serious? UAL, NWA and DAL didn't charge prices (other than introductory) that did not and could not make them a profit?
Faris shouldn't be presiding over this because this suit wasn't filed in the Bankruptcy Court.
[FONT=Times New Roman, Times, serif][SIZE=-1]Scott Hamilton, a Washington state-based aviation industry consultant, estimated that go! would have to charge about $69 for each one-way interisland trip to break even. That's about 77 percent more than the $39 one-way fares currently charged by go! and more than three times the $19 lowest-ever fare offered by the airline.[FONT=Times New Roman, Times, serif][SIZE=-1]
[/SIZE][/FONT][FONT=Times New Roman, Times, serif][SIZE=-1] "Unless Mesa sells seats at $69, everything is below cost," he said.
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Hamilton added that Mesa faces major financial exposure if Aloha prevails in the suit.
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Aloha's suit did not specify the amount of monetary damages suffered by Aloha, but it did ask that it be awarded triple the amount should it prevail.
[/SIZE][/FONT][FONT=Times New Roman, Times, serif][SIZE=-1] Hamilton cited a ruling by U.S. Bankruptcy Judge Robert Faris earlier this month in Hawaiian's suit against Mesa. Faris denied Hawaiian's request for a preliminary injunction barring go! from operating interisland flights for a year, but Hawaiian is still seeking damages from Mesa. The judge also said "the evidence (in the Hawaiian case) raises real doubts about the propriety of Mesa's conduct" and that "at one time, Mesa hoped to drive Aloha out of business."
[/SIZE][/FONT][FONT=Times New Roman, Times, serif][SIZE=-1] Based on that ruling, Hamilton believes that Aloha could easily claim that it suffered $100 million in damages as a result of Mesa's actions. That means that Mesa could be on the hook for as much as $300 million should a judge rule in Aloha's favor and award treble damages, he said.
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[FONT=Times New Roman, Times, serif][SIZE=-1]"That wipes out much of the cash reserves of Mesa. ... In theory, this could put Mesa out of business," Hamilton said. "Based on what happened in the bankruptcy court ruling with Hawaiian Airlines, Ornstein should be on Banmiller's doorstep with a check asking what it would cost to make this go away."[/SIZE][/FONT]
Faris shouldn't be presiding over this because this suit wasn't filed in the Bankruptcy Court.