Occam's Razor
Risible...ALWAYS risible
- Joined
- Jun 28, 2005
- Posts
- 2,551
Simple...it's called "taking up space with a cripple"
Ask yourself this: Is NWA better off with Spirit in DTW than more SWA?
Is NWA better off with Sun Country in MSP than SWA?
Is NWA better off with Midwest in MKE than AirTran?
I'd say the answer is yes on all counts. Each one of these "low intensity" competitors takes up space and dilutes the market to the point where adding another competitor to the mix loses money for EVERYONE. Far better to have one of these outfits than an truly agressive competitor
I'd say that over the course of 5 years, NWA will make back their investment in spades from protected yields. Not just to/from MKE, but rather all of the connecting traffic that may have used AT to connect through MKE versus NWA in the midwest.
The whole "a midwest company for midwesterners" plays VERY well in that part of the country, too. Gives them political cover and gives JL the big fat finger to boot.
Brilliant move by NWA, IMHO. $140 mil is chump change, and if they get any additional return on their investment, it will be found money.
Well played.
Nu
You are wise beyond your years, Grasshopper!