Scoreboard,
You seem a little sensitive to my analogy about wal-mart and SWA. Enigma brought up wal-mart and I made a post that 'ran' with this comparison. I thought I was being complimentary speaking of how they (SWA) are remarkable. I meant that in a flattering way. Let me say it again, in a different way. I admire the fact they can be profitable while offering low fares. Does that clear things up a tad?
Allow me to elaborate my original point to clarify. The public has decided that low fares are more important than anything else... for the most part. So, we give them those fares. SWA does it profitably and if other carriers wish to match, and try to retain their market share, they will have to operate in the red. Would I expect SWA to raise their fare structure to allow more of the other carriers to be profitable? Heck no. They have been operating as a tremendous success on that model, why change? SWA has a low cost model, other carriers match that model and now they're taking pillows off airplanes. What next? Bring your own seat? Maybe the other carriers should have tried to compete on something other than fare... but, once again, that's what the public values most.
Fastforward a few years, competitors are getting leaner and meaner and there are more profits (albeit modest) to go around. What have we accomplished? The price of fuel is up, costs are rising slowly and I fear that Big profits from an airline, any airline, is a thing of the past. Would that make airline stock a good investment? How about the salaries and wages at these airlines? Compensation across the board has declined. There are certainly other factors (affecting compensation) but low fares in a high cost environment is one of them.
When I started this career it was my dream to work for SWA. I am customer-driven, I actually care about people. Unfortunately for me, I'll probably never get a chance. I envy those that have.
good luck!