johnsonrod
Well-known member
- Joined
- Feb 25, 2006
- Posts
- 4,218
This has to be a joke - a "comfort kit." No? When will Jet Blue start charging for bathroom use? I guess you could always increase revenue by lowering the cabin temperature...
New JetBlue charge: $7 pillow, blanket
Airline company says comfort kit is latest item to boost revenue amidst high fuel costs, joining charges for leg room, checked bag, and ticket change.
Carrier says it expects to collect about $40 million from customers buying seats with extra leg room this year.
NEW YORK (AP) -- JetBlue Airways Corp. said Monday it will begin charging customers for pillows and blankets.
The carrier has done away with the recycled blankets and pillows used on its flights, and will begin offering an "eco-friendly" travel blanket and pillow that can be purchased for $7 on flights longer than two hours.
The pair will come in a kit with a $5 coupon to home furnishings retailer Bed Bath & Beyond.
Special fabric technology
The carrier claims the pillow and blanket feature a fabric technology, developed by CleanBrands LLC, that blocks pesky critters like dust mites, mold spores, pollen and pet dander. JetBlue (JBLU) already offers free "Snooze Kits" on overnight flights from the West that include an eyeshade and ear plugs.
But the blanket and pillow kit is the latest in a string of a la carte items the company says are providing a revenue boost to help offset the soaring price of jet fuel.
A JetBlue spokeswoman declined to predict how much the sale of these kits will bring in, saying that the company only provides revenue details for specific items in its quarterly earnings conference calls.
Fees add up
The carrier said last month it expects to collect about $40 million from customers buying seats with extra leg room this year. Its $15 fee for a second checked bag is expected to translate into about $20 million in additional revenue. A ticket change fee, which doubled to $100 in the second quarter, is part of a "basket of fee changes" expected to produce about $50 million in extra revenue in 2008.
Shares fell a penny to $5.25 in morning trading
New JetBlue charge: $7 pillow, blanket
Airline company says comfort kit is latest item to boost revenue amidst high fuel costs, joining charges for leg room, checked bag, and ticket change.
Carrier says it expects to collect about $40 million from customers buying seats with extra leg room this year.
NEW YORK (AP) -- JetBlue Airways Corp. said Monday it will begin charging customers for pillows and blankets.
The carrier has done away with the recycled blankets and pillows used on its flights, and will begin offering an "eco-friendly" travel blanket and pillow that can be purchased for $7 on flights longer than two hours.
The pair will come in a kit with a $5 coupon to home furnishings retailer Bed Bath & Beyond.
Special fabric technology
The carrier claims the pillow and blanket feature a fabric technology, developed by CleanBrands LLC, that blocks pesky critters like dust mites, mold spores, pollen and pet dander. JetBlue (JBLU) already offers free "Snooze Kits" on overnight flights from the West that include an eyeshade and ear plugs.
But the blanket and pillow kit is the latest in a string of a la carte items the company says are providing a revenue boost to help offset the soaring price of jet fuel.
A JetBlue spokeswoman declined to predict how much the sale of these kits will bring in, saying that the company only provides revenue details for specific items in its quarterly earnings conference calls.
Fees add up
The carrier said last month it expects to collect about $40 million from customers buying seats with extra leg room this year. Its $15 fee for a second checked bag is expected to translate into about $20 million in additional revenue. A ticket change fee, which doubled to $100 in the second quarter, is part of a "basket of fee changes" expected to produce about $50 million in extra revenue in 2008.
Shares fell a penny to $5.25 in morning trading
