Fortunately, good companies don't make sales and marketing decisions based on what your friend has to say.
Does your friend also think these things are "cheap":
- Most legroom in coach of any domestic airline
- Free DirecTV
- Free XM radio
- Unlimited free snacks
- Unlimited free non-alcoholic beverages
I wouldn't call JB cheap. It's a good value.
If you and your friend don't want to buy a pillow and a blanket, don't. At least not everyone else has to subsidize your use of a dirty pillow and dirty blanket with higher ticket prices. If you use it, you pay for it. If you don't, you don't.
Maybe we should all take more pay cuts and benefit cuts to provide free everything, so that your friend won't think JB is being cheap.
Actually, there's always something to complain about, isn't there?