shooter
Call me the Tumblin' Dice
- Joined
- May 13, 2006
- Posts
- 7,941
It appears DHL wants to go back to the previous way of operating before coming to ILN, focus on International freight and high dollar/low volume type clients. This goes back to the "niche" market that they were fairly successful at (and now I'll expect to see post after post of how they were losing money at that, which is not true).
I also suspect the smaller rural destinations will be serviced by USPS just as it were pre-ILN. DHL will focus on major cities with smaller feeders flying out from there.
Before you start a flame war this is just my observation from what I have seen. In my 20+ years of flying for DHL I have heard time and time again of our demise. What most fail to recognize is you don't have to be FDX or UPS to survive the freight market, but rather find a niche and go from there.
True, you only need a niche. Airborne had that niche of B2B express business. DHL decided they wanted to go into the express business to compete with FedEx, so they bought Airborne Express. If they wanted to do what they did before or change models to compete with the likes of UPS they should have bought a trucking company. Do you think they reversed course and abandoned being an express carrier? Well, now they are broke and can't buy a trucking company.
My conclusion is that you are wrong and they will continue to try and compete in the express business. If they try to do that by "being what they were before", they will fail miserably and end up leaving the US market. If they try to do it without a large air service the result will be the same. The world has changed since DHL was formed in 1969 and that is the reason DHL never grew in that time. Then Deutsche Post came in to buy them and you can't stake claim to the EU profits, it was a monopoly in Germany for Chr1$# sakes. To go back to that outdated model is suicide and the German Post people know it and will never do that to their company.
There is a reason FedEx is #1 in express and it's relation to the size of their airline is clue one. There is a reason UPS is #1 in the parcel area and the size of their truck fleet is clue two. There is reason Airborne was #3 and since purchased by DHL has fallen below to #4.....somewhere in that is clue three.
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