It's also a two-edged sword. LCC's offer lower fares, but Legacies respond by "dumping seats" into the marketplace to try to "hold on to market share". That keeps the price low.
Pensacola (FL) is a textbook example. Before AirTran began service, Delta offered 4 or 5 flights a day, half of them RJ, the rest DC9 or MD80.
Now, Delta has 8 flights a day; a 757, MD88, 737-800's and maybe one RJ . . . .
I think AirTran could probably raise their fares out of Pensacola, except for all the "excess capacity" in that market, courtesy of Delta trying to "hold on to market share".
If you can't serve that passenger at the going price, and still make a profit, it ain't your market to keep.
Egggzactly right.
This is the type of legislation I'm talking about. An airline should not be allowed to price their product below what it costs to produce it for longer than a short period of time to "stimulate a NEW market".
If a LCC entrant can prove they can operate that segment at a profit with that reduced fare, then they get to keep doing it. If the Legacy can't stay profitable, they have to get out.
There IS room for both a Legacy and a LCC in a city because they serve a different market segment. Southwest has PROVEN time and time again that they actually INCREASE the number of passengers that will fly out of a city they serve because the price point becomes affordable to a whole new group of people. Of course they will take SOME of the Legacy passengers and might force a Legacy price correction, but that's not the problem.
The PROBLEM is that the Legacy will then FLOOD the market with more seats, match the LCC price, just in an attempt to "protect their turf". 20 years of this nonsense and the Legacies STILL haven't figured out they can't do this.
There ARE several reasons a passenger would pay a higher price for the same ticket:
1. They're going to connect internationally,
2. The service is better on the Legacy than the LCC, or
3. They want the points for the frequent flyer program so they can go internationally when they take a vacation on their points.
That's it. Period. That was the WHOLE POINT of deregulation; let the carriers compete on SERVICE and may the best carrier win. The problem is that they didn't set a safety net in place to prevent the Legacies from operating at a loss long-term because they never DREAMED the carriers would operate in the negative, go bankrupt, dump millions of dollars of debt on the taxpayers and their contractors, then come back in AND DO IT ALL OVER AGAIN.
THAT'S what the Legacies should be concentrating on. Make your product so much better than the LCC's that you CAN charge $30-$50 more per ticket and stay profitable.
Let the LCC's have their low-fare market, keep a decent share of the business traveler and higher-end traveler in that market, and go on about your business.
You can't blame it all on the LCC when management at the Legacy keeps doing the same thing (increased frequency and below-cost prices) and expects different results. That is, incidentally, the definition of insanity...