My apologies for the misunderstanding on my part (though I did fix your quote, I think you meant to say regulation won't happen).
I thought I did say that... I'll have to go back and check,,,[/quote]
There are laws which require all companies to act in a fiscally responsible manner. Eventually those that don't go away. We have seen it with PA, TW, etc. and are now seeing it with NW and possibly UA.
Those laws are not strictly enforced, and we all know it. That's why this industry has a 30-year history of profit/corporate raiding/bankruptcy, then do it all over again, and again, and again.
You see it every time you see an aircraft operated half-full on a $39-$79 fare. They didn't raise the price because people weren't buying the tickets, so the aircraft goes out with 60 people on board who paid an everage of $60 bucks a piece (before taxes), total $3,600 on a flight that's going to cost $7,000 to operate.
I submit, after flying that route for 30 days, the company knows how many people are going to fly on it, on average, and they should be required, BY LAW, to either charge a price per seat that will at least break-even, using that historical data they have (like Ty said), or cancel the service and reallocate the asset.
Until we stop this idiotic practice of operating a route at a loss LONG-TERM just for the sake of competition and market share, things won't change. Starting a new route? Sure, price it where you want. 30 days or so later? Sorry, you gotta charge a break-even price or get out of the route.
Competition is great,,, WHEN companies don't cut off their own nose to spite their face.
p.s. International flying on certain airlines isn't better service just because of competition. Otherwise you wouldn't have Northwest serving Narita out of DTW and JAL serving Narita out of Chicago and such disparate service. JAL kicks Northwest's butt on service, each and every time, but both flights are almost always pretty full.
Those foreign airlines have great service because it's part of their identity, something they instill in their employees, then they compensate their employees properly and treat them well for giving that great service. You can't treat your front-line employees like crap and expect them to do any different to your customers; human nature is what it is.