>>>Now that they lost that crutch they have to actually compete to run an airline. Imagine that.<<<
No...it had nothing to do with fuel hedging. It's having to compete against the biggest crutch of all -- bankruptcy ...that allowed SWA's competitors to dump debt, totally screw their investors, creditors, and by shredding contracts and promised retirements -- employees.
And someone stupidly mentions that the playing field has been "leveled"? Yeah...bankruptcy and cutting your employees pay, benefits, and retirements in half does a real good job of that!! Nice way to operate and compete!!
However, the playing field is now leveled. Discounting the massive gains from the 2000s fuel hedging is a bit disingenuous. SWA used gains to grow throughout the 2000s.