NEDude
yada yada yada
- Joined
- Dec 12, 2001
- Posts
- 1,611
Start-up companies are part of the cost of doing business in a capitalism based free market economy. Even communist China is acknowledging that new companies are good for the economy. VX is charging what the market dictates, and start-ups are hardly alone in undercutting fares. You expect me to believe that UAL droping fares and adding seven more daily flights from SFO to ORD is financially viable? It is a clear and blatant case of UAL trying to undercut Virgin America. EVERY airline is guilty of undercutting the competition in some form - legacy, start-up, mainline, regional, LCC - they ALL do it. Undercutting your competition and your competition undercutting you is part of the cost of doing business, in every business (eg. - "we'll match or beat our competitors discounts - we will not be undersold!!").
Virgin America disappearing from the landscape will not change the profitability of UAL, or any other airline. History has shown since deregulation another new entrant will quickly fill the void. Some may survive longer term - like America West, AirTran, Frontier and Jetblue did. Most will disappear like Skybus, Independence Air, Western Pacific and Vanguard. Make no mistake however, if Virgin America disappears, some other start-up WILL fill the void. It has happened time and again since 1978.
As for the specifics - VX ended 3Q 2010 with $25 million in unrestricted cash and $100 million in total liquidity. VX ended 4Q 2010 with $30 million in unrestricted cash and $66 million in total liquidity. VX took delivery of six aircraft in last half of 2010.
Virgin America disappearing from the landscape will not change the profitability of UAL, or any other airline. History has shown since deregulation another new entrant will quickly fill the void. Some may survive longer term - like America West, AirTran, Frontier and Jetblue did. Most will disappear like Skybus, Independence Air, Western Pacific and Vanguard. Make no mistake however, if Virgin America disappears, some other start-up WILL fill the void. It has happened time and again since 1978.
As for the specifics - VX ended 3Q 2010 with $25 million in unrestricted cash and $100 million in total liquidity. VX ended 4Q 2010 with $30 million in unrestricted cash and $66 million in total liquidity. VX took delivery of six aircraft in last half of 2010.
Last edited: