UAL's Future - It Ain't Over Yet
Well, since we are doing my two favorite things; bashing airline management, and bashing the Bush administration... allow me to jump in with my two cents. I might be a 20 year old low timer who weaseled my way into a jet cockpit, but hear me out...
United Airlines... long the free world's largest and most prolific airline... the first airline to introduce jet ways to airports, baggage carousels, flight attendants, food and beverage service, launch customers of the DC10, 767, 777, 727, DC8 and 737... still considered to have the most lucarative and profitable route structure in the industry... annonced today (according to a news link on cnn.com) that managements 'reorganization' plans call for shutting down the DEN, LAX and IAD hubs... selling off aircraft (the entire -400 fleet), shifting the assets to the non-union LCC, arranging further wage concessions, and increasing the role of UAX.
Is it just me? or does this sound like inept, misinformed, flawed and arrogant management , AGAIN.
Let's look at a few key issues to what a succesful 'reorganization' plan would call for at UAL...
1) a change in management ; Tilton's hinchmen in Elk Grove can only come up with wage concessions, a LCC, fleet reductions, and a few nickle and dime savings 'recommendations'. And they are asking the bankruptcy court to protect their BONUSES? The bloated, money sucking management team must be replaced by a skilled, motivated management team that has long-term goals and the perspective to see the real cost/revenue implications of their decisions. Does it occur to them that the real reason for Southwest and JetBlue success is not their low fares or low cost structure... but it is their able, enlightened, charismatic, eager management teams? This trickles down to improving labor attitude, and labor relations with management. Tilton is a great CEO with many of these qualities; but his management team is the same misguided pack of hypocrits that have been in charge of the day to day at UAL for some time now.
2) reallocation of assets ; instead of paying lease notes on the 8 747-400s sitting idle on the blocks at the SFO maintenance base, why not aggresively be seeking new revenue markets and new city-pairs? This will cost money to open new city pair markets, but it costs money to make money, also known as capital investments (and a HUGE tax advantage). The reallocation of over 100 narrow-body airplanes to the new non-unionized LCC is a HUGE mistake. The short sighted management are jeopardizing the mailine narrow body feed and are creating a vaccum that will take away United cockpits that will NEVER come back! management has to understand that "little airplanes go out and bring passengers into the hub so that they can fill up those great big airplanes that fly a long way and make a lot of money". Ignoring the scope clause takes jobs away from United and also pours revenue into the Express carriers pockets. The actual dollar revenue amounts are never seen by UAL, (or any major for that matter) and pisses off loyal customers who are getting increasingly frustrated with the RJ and the Express carriers. These people are eager to take their money elsewhere. FOR GOOD.
3) An aggresive marketing/reorganization plan that can be resubmitted to the ATSB and a federal loan application approved. No this is a long shot, but definately a requirement... President 'El Fascisto' Bush and his buddies are so dedicated to making the Spring release of 'Clone of the Attacks: the Gulf War Part II" that they have turned their back on domestic air commerce. Not to mention that Bush was an oil baron and governor of Texas. Some of his largest campaign contributors were airline/oil execs from Texas. Bush has no qualms about letting UAL (the liberal Chicago based, heavily unionized airline that competes directly with American) go down the tubes. He is very good friends with Gordon Bethune, Don Carty and Herb Kelleher from his days as 'County Sheriff' in Texas. Was it a surprise that UALs loan was turned down right after COAs chief Gordon Bethune ( a long time Bush buddy ) testified to the ATSB that [he] "dosen't need the government giving UAL 2 billion bucks so that they can beat me to death in my back yard." I doubt American Airlines would have had their ATSB application rejected with such prejudices. The ATSB has this tax money sitting in a fund ready to release it to the airlines, yet they have only spent 9% of these alloted funds. I believe the ATSB was set-up to impliment unrealistic wage - cost concessions and to promote the creation of non-union subsidiaries in accordance with 'union busting' policy.
4) Real cost cutting strategies that SAVE ... instead of asking UAL pilots and employees to use their own home phones when calling the company, instead of calling the 800 # that cost UAL ... why not impliment meaningful cost savings plans? such as upgrading the pilot's to the electronic flight bags that they were promised? This feature alone would cost United very little, yet save the company MILLIONS in expenditures. Or perhaps implement a new 'brake release' policy that will acurately reflect what is going on at the gates during departure time and stop the waste of MILLIONS of $ in lost flying revenue>? But mostly, United's bulging and misinformed management needs to adjust to salaries paid out by the board of directors in accordance with their on-the-job performance... VPs for VPs don't work either... the cost savings from paperwork alone will save UAL millions of dollars. And what about fully utilizing the assets/employees/managers to their full abilities? How can management ask for wage concessions when the company is not yet being pushed towards operation at a maximum level of effiency or utilization of it's currently unused productivity?
The airline industry has always been defined by key players making decisions that seemed hopeless ; this trend to 'go against the grain' has led to more successes than follies, and it is direly needed at UAL these days! However, UALs misguided management should take one quick history lesson before considering the sale of UALs pacific assets, closing the IAD, DEN or LAX hubs, or chopping the -400 fleet from service. And that is this; no airline has ever won a battle in which they lost their 'crown jewels'. TWAs sale of Atlantic routes, Pan Am's sale of it's pacific and latin american route systems, only led to the collpase and failure of those companies! UALs pacific route system contributes 27% of the companies annual revenues, and they are thinking of selling it off? WOW.
So, what's my prediction for UAL? I have no reservations about their ability to remain a key market player for years to come. United WILL stand, in some form or another. The size/importance of that remaining enterprise will be decided now by the bankruptcy courts and United's management team. I hope to see the blue and grey birds flyin' for a long time to come, and can only look back on the days of "Songs of the Pacific", "Arrivals by United" , "Service with Aloha", and "Business One" as the 'good old days. Maybe one day in the future UAL will once again be 'the airline that's Uniting the world' I long for the 'friendly skies'.