enigma
good ol boy
- Joined
- Nov 26, 2001
- Posts
- 2,279
I'm not an economist, don't play one on TV, and didn't stay at a Holiday Inn Express last night, but I do remember some of the economic concepts that I learned over twenty years ago.
So I have a question for those of you who think that the answer to the industries problems are as close as a fare hike.....
How is the price for a good or service determined?
You can fault LCC's and non-competitive WrongAmendments all you want, but the simple truth is this: passengers don't see enough value in the services offered by full service carriers to warrant paying for said services.
Americans are extravagant, and will almost always go for luxury when they can afford it. As such, I must conclude that they would rather sit first class instead of coach; but they can't afford to do so. I too see them buying a five dollar latte from Charbucks, but that only means that they're thirsty and have no choice in the monopolistic airport environment along with the fact that they perceive value in their coffee purchase. If someone else opened a coffee shop alongside of Charbucks, that sold decent coffee at half the price, it wouldn't take long for some customers (me) to change, but some would stay with Charbucks because they perceive value in the Charbucks product.
That's the answer to this industry. Instead of worrying about fares, the employees of full service carriers should be working to increase the perceived value of their services.
So I have a question for those of you who think that the answer to the industries problems are as close as a fare hike.....
How is the price for a good or service determined?
You can fault LCC's and non-competitive WrongAmendments all you want, but the simple truth is this: passengers don't see enough value in the services offered by full service carriers to warrant paying for said services.
Americans are extravagant, and will almost always go for luxury when they can afford it. As such, I must conclude that they would rather sit first class instead of coach; but they can't afford to do so. I too see them buying a five dollar latte from Charbucks, but that only means that they're thirsty and have no choice in the monopolistic airport environment along with the fact that they perceive value in their coffee purchase. If someone else opened a coffee shop alongside of Charbucks, that sold decent coffee at half the price, it wouldn't take long for some customers (me) to change, but some would stay with Charbucks because they perceive value in the Charbucks product.
That's the answer to this industry. Instead of worrying about fares, the employees of full service carriers should be working to increase the perceived value of their services.