A few years ago our CEO (at the time), Richard Anderson, made all of the VP's schlep bags and assist passengers at the main ticket counters in MSP and DTW on the day before Thanksgiving (aka: "The Evacuation of Saigon III"). He did it without fanfare. I stumbled across them in action, and was pretty stunned.
I thought it was good leadership, a rare commodity in the industry right now, especially in RedTailLAnd. It's the kind of thing we did automatically when I was with my Marine infantry battalion: The officers ate last, and the leaders did any job to accomplish the mission. When we were fragged for an "get there now!" mission while in Japan, the C.O. was in the bucket-brigade line with the rest of us, loading seabags. He didn't do it all the time...only when it was a good idea.
I've helped pick-up the cabin several times, and made P.A.'s at the podium to help the agents inform passengers about delays. I fetch wheelchairs, and deliver fuel slips on the ramp. Not all the time...only when it's a good idea. I do it to help my fellow employees, because it's our company. If the leadership-averse turds running this operation refuse to help us, then we're gonna have to help each other. We'll still be here long after those nimrods are screwing-up some other company.
(But I can still bust the balls of JetBlue guys for doing it, right?)