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SWA chooses Satellite based Internet Service

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lowecur

Well-known member
Joined
Sep 14, 2003
Posts
2,317
Smart move by Gary & Co, as they join Alaska Airlines (maybe there's more to that ala M&A). Row 44 will be the premier service offered to airlines because of their ability to do domestic and international internet service. This is what the business traveler will want, not some e-mail toy like the JBLU product. The AMR deal is strictly domestic, and I believe this is a mistake on their part. My guess is cost will be similar to the AMR $10-$13 per leg. I think JBLU will be forced to hop on board, unless they can do a similar product with their satellite service.

:pimp:
DALLAS, Jan. 23 /PRNewswire-FirstCall/ -- Southwest Airlines will be the first US carrier to test satellite-delivered broadband Internet access on multiple aircraft. With this innovation, Southwest Customers with a wi-fi enabled device will have full access to the Internet including e-mail, music, shopping, and virtual private networks (VPN) via a high-speed connection. Southwest Airlines is partnering with Southern California-based Row 44 and hopes to begin testing Internet capabilities on four aircraft this summer.

"Southwest Airlines is pleased to announce its partnership with Row 44, and we intend to deliver the highest bandwidth available to commercial airlines in the United States," said Dave Ridley, Southwest Airlines' Senior Vice President of Marketing.

"Southwest's selection of satellite technology will offer a more robust experience for more Customers per aircraft versus other solutions available in the marketplace."

"Southwest is looking for the best solution for our Customers not only for Internet e-mail access, but for additional inflight entertainment as well," Ridley said. "We look forward to exploring this cutting-edge technology with Row 44 and hope this will keep our Customers productive and entertained inflight."
"We're excited to partner with Southwest Airlines to keep passengers informed, in touch, and entertained," said Gregg Fialcowitz, President of Row 44. "This service will set the standard for excellence in inflight connectivity."

Row 44 is the name for inflight broadband services -- high-speed Internet, video entertainment, cell phone support, and airline operational services. The system offers wide-body, narrow-body and even regional jet support along with flexible service deployment options. And its cost effective because installation is quick, the hardware is light, and the service leverages existing satellite networks.
 

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