Well, maybe they are serious about re-inventing themselves. I found a link to their new marketing campaign.
http://1.bp.blogspot.com/_DYqiJ6Fbn...Xo/qipyyI2gg8A/s320/talkshoe_logo_we_suck.jpg
http://1.bp.blogspot.com/_DYqiJ6Fbn...Xo/qipyyI2gg8A/s320/talkshoe_logo_we_suck.jpg