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S.W.A. to bring on Regional?

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Back when JetBlue was looking at E-190's, SWA took a good hard look at using smaller jets as well. JB decided yes, and SWA apparently decided no. There are a world of reasons that the "no" decision makes excellent sense for SWA, and there have been absolutely zero rumors of any such thing happening during the past year or more.

If your goal is to dominate the known universe and eventually fly every passenger in the country on your airline, then yes you need smaller jets to feed your hubs, since otherwise the guy from Podunk can't get to London on your 777. HOWEVER, SWA isn't about being all things to all people (still doesn't fly pets, doesn't interline bags, doesn't take medical O2, etc etc etc), but has a simple model that works very well. There's a lot of complexity & risk involved in bringing a whole new aircraft type in to an operation like Southwest has, and while it might SOME DAY make sense, the sharp people who look at such things have apparently concluded that it doesn't make any sense any time soon. After all, SWA is putting the 737's to profitable use as quickly as they come off the assembly line, so they clearly aren't at a loss for places to make money with the current business model.

The only good argument that SWA is about to start using smaller jets to feed their, um, hubs (what hubs???), is that absolutely no one expects it. But, since SWA is in the habit of doing the unexpected... it MUST be right around the corner! But beyond that...
 

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