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Anyone who says US could increase prices and demand would not fall "because it's hilton head" obviously has no economic or business experience.
You are mistaken that they do not. Maybe only one person out of 1000, but the price/yield/revenue relationship is pretty standard among all products with elastic demand.
Its not the same with airline tickets. Buying retail is much different than airline tickets which are not products but a service and flying to ones final destination without landing in another state is worth a small increase in fares, it happens all the time with airports in high value areas.
The only thing that doesn't make sense is the idea that customers don't have price sensitivity, especially to a leisure destination like HHH with a much cheaper airport 45 minutes away.
Stop playing amateur economist and go run a business. You'll quickly find out how price sensitive customers are.
First, airline tickets are products. They are referred to as products constantly. "We provide a good product" etc.
Second, I agree with your point that the convenience factor will command a higher fare vs another less convenient airport, but that isn't the topic of discussion. The discussion was whether an increase in ticket price from current price level will affect demand. It will, and HHH is not immune from that economic law.
The fact that around 60k per year choose to bypass lower fares at SAV in favor of HHH proves that price will not deter demand. Economics 101 does not apply to the airline business.
Soooo when are we merging again?
Stop comparing SAV to HHH. That's not the topic. The topic is a reduction in demand just to HHH when the price of the ticket increase.
And yes, economics 101 applies to the airline business, even HHH as much as you don't want to believe it.
No one I know would quibble if the flight to HHH was a few dollars more than the flight to SAV
The price increase in question is JUST flying to HHH. We already know its quite a bit more expensive than flying to SAV. Yes people pay a premium for it, but they are price sensitive at a certain level as well, and that 1.50 increase WILL put people over the level they will pay for. Yield management teams at the airline probably know exactly how many, which is why they haven't raised the price 1.50 yet.
Yes I do realize that USAir does not get the money. I also realize (maybe you don't?) that people don't care who gets the money, they just care about the final cost.You do realize that the 3 dollars spoken here refers to the PFC,"passenger facility charge" added to each ticket and collected by the airport, not Usairways don't you? The airlines don't set the PFC rate, the airports do and some are up to $4.50 per ticket and the airlines do not receive any of this money but it is only to be used for airport projects.
And you feel people will forgo the convenience of landing at HHH because of a $1.50? No one I know or have meet over the years would balk at a $1.50 extra on an airline ticket. We are not talking about the Walmart crowd as they take the bus.
If you still don't get the concept, there is little point in continuing the conversation.
When Piedmont and Allegheny merger some years ago, it made sense since they both flew the same aircraft. With Piedmont flying Dash-8's and PSA flying RJ's, what savings will result? You can't service an RJ in ROA or SBY without doubling up the parts inventory at all the bases.
It might result in a few layoffs at the management level, but aside from that, what savings will make the merger pay off?
Straight from the mouth of an express management type last week without hesitating: " Piedmont flying ops will slowly reduce, eventually becoming ground ops only". Scrobola making a lateral move to PSA is just one indicator that this may be coming to fruition. When you think about it a Piedmont/PSA merger really doesn't make sense.
Straight from the mouth of an express management type last week without hesitating.
Yes I do realize that USAir does not get the money. I also realize (maybe you don't?) that people don't care who gets the money, they just care about the final cost.
Interesting, Doug Parker disagrees with you. Yes there ARE people who will pay X amount of dollars to fly to HHH, and if that becomes X + 1.50, they will not. If not, US would already be charging an extra 1.50, since everyone would pay it. But they won't.
Well with that theory no airline should operate more than one type plane... Drrrrrr
You must be going on like this because you are joking about the whole issue.
I have never met anyone who would balk at a purchase of hundreds of dollars due to an increase of $1.50. But today I met my first and only one, YOU.
You must have never worked for an airline and it shows with your lack of airline pricing knowledge and how people view ticket price increases, raise the $30.00 and people will notice, but never,never $1.50. That's not even the cost of less than a half gallon of gas.
Well if you found a way for a price curve not to apply to a certain industry, maybe you should go work in yield management at an airline because they are obviously leaving money on the table.
$1.50 is not a price curve. Its hardly a blip on the bottom line. The airlines make that up and more with baggage fees, aisle or window seating, change fees for changing dates and so on. $1.50 will NEVER change a travelers flight plans except maybe for you but you should be able to find that small change in the pay phone coin return box or maybe behind a soda machine.
Non airline people keep thinking all businesses are run like Walmat or dollar stores, they are not.These stores sell products off the shelf and if today no one buys that product, the have tomorrow and the days after that to sell that item. Airlines get one chance to sell a service on a given flight and if the seat is not sold, the opportunity to make a profit on that seat is gone forever. On any given flight, there are dozens of fares that passengers are charged depending on the number of seats sold and the closeness to the departure date and they are all separated by more than $1.50, the cost of a soda at Mcdonalds.
I must say you are unique in that I never heard of or knew of anybody who changes his air travel plans for an increase of $1.50, but you must be the first and only one out there who would. As such, the airlines have nothing to worry about.
You will change your travel plans over 1.50 too. You have a maximum you are willing to pay, and that's it. If you'll pay 1.50 more than that, it isn't a maximum. Keep increasing it by 1.50 and eventually you will not buy. Me too.
I never have changed my plans over $1.50 and I don't pick pennies off the ground. How foolish would I have to be to allow $1.50 to alter my plans and no one else would.
If after spending much time in planning a trip, what sane person would change his plans? Not a sane person.
The maximum would have to involve many more dollars because how utter cheap would a person have to be?
Flying to HHH instead of SAV for $1.50 more is a great deal that only one person would pass up and that person is not me.
The real world does not always play out the way an Economics textbook says it should.
OK let me say it again. We are not comparing the price of HHH being 1.50 more than SAV. We are comparing the price of the same ticket to HHH going up 1.50. Got it?
And yes you would avoid buying something for 1.50. You wouldn't buy a car for 1.50 more than your maximum willing price you're willing to pay, otherwise it's not a maximum.
You have a maximum whether you want to believe it or not. Everyone does. And they won't pay a penny more than that.
So one spends a great deal of time researching a new car and then decides on a specific model and when the time comes to close the deal, the salesman says the final price will be $1.50 more. That tiny amount will not matter when thousands are spent on a purchase. I have never in all my years heard such an ridiculous position that can not be defended in the real world of doing business.
Over the years I have never met a person with such a narrow, cheap view such as yours and I am glad of that.
No one on this forum agrees with you, that should tell you something about your foolish view of how people spend money. $1.50 must mean a great deal to you.