I should prefrace this by saying that I haven't flown on wheel penetration skis, straight skis and hydraulic wheel skis, yes, but not penetration skis. But I do know a few folks who have. Anyway, when you ask "Are straight skis better?", it depends on what you mean by "better". If better means better performance off off of snow, then yes, straight skis are better. If better means having the versatility to land on snow and hard surfaces, no, wheel skis are better. I'm guessing that the vendor you refer to is Landes Airglas. They are the only ones I can think of off the top of my head who are currently producing wheel penetration skis. The Landes ski has a relatively large portion of hte tire extending below the ski bottom (compare to the no longer made Schneider benetration ski which only had enough exposed tire to roll) this tends to add drag on snow. Additionally the larger Landes penetration skis have a castering wheel (sort of a mini tail wheel) on the tail of the skis which is mounted on a spring. The prurpose if to heep the tail of the ski from dragging on hard surfaces. On snow this spring forces the little wheel into the snow like a claw, creating even more drag. The smaller Landes skis (Super Cub size) use a smaller fixed tail roller which wouldn't have nearly as much drag on snow.
A straight ski had the best takeoff performance, the best floatation, the lightest weight, and the least drag in the air.
Compared to a hydraulic wheel ski like Federal/Fuidyne/Wipaire Airglide, a wheel penetration ski will be lighter, have less drag in the air, have more floatation on snow, but have more drag on snow...and it will be a lot less expensive.