Just saw this in Aviation Week. Pretty much summs up what I have been thinking:
Analyst Sees Smaller Fractional Market
The fractional business aircraft industry is entering a new phase - the value era -- after reaching the milestone of more than 1,000 aircraft in service, according to a new report from Rolland Vincent, president of the Plano, Texas-based aviation consultancy Rolland Vincent Associates.
After emerging in 1986, the industry grew rapidly from 1995 through 2000, retrenched and rebuilt through 2004, and then grew again through 2007, Vincent said yesterday. "In the new value era, companies and wealthy consumers have become more resourceful," he says. "The value equation and their expectations have changed."
The new era of value is defined by a shift in consumer attitude and purchase behavior across all sectors of the economy. "The economic crisis has heightened awareness around cost and value-for-the-investment. High net worth individuals and companies are not immune from these forces - in fact, they too have become more resourceful and more price elastic than before," Vincent observes. "Fractional customers and their advisors tend to have more experience now, and have leveraged this experience in the current downturn to re-negotiate contracts at attractive terms."
Fractional operators are facing painful decisions on adjusting their staffing levels and fleet sizes as customer flying hours and unsold aircraft values declined 25-30 percent over recent peaks, says Vincent. "Into the headwinds of the global recession, operators and their investors are asking 'What happened to my business model?'"
Vincent predicts that most established operators will take very few deliveries of new aircraft over the next three years, a major change. "We will also see a significant number of fractional aircraft retirements, and this additional inventory will depress already-low used jet prices for some time," he warns.
The smartest operators are already taking advantage of the economic downturn and slower customer activity levels by removing older aircraft, honing operations, simplifying their fleets, lowering their cost structures, and improving customer-facing processes, Vincent observes. "They're evolving, making the tough calls, re-positioning their businesses, and getting in the game for the long-run," he says. "The strongest will innovate, globalize, and specialize, while others get off the field."
The good news is that for customers, there has never been a better time to get into the market, Vincent states. "For investors, acquisition and consolidation opportunities are abundant. For fractional operators, the new era of value is a time to raise the competitive bar even higher in delivering exceptional service."