The reason for the different name is all regultory in nature. When Boeing and NetJets launched their ill conceived partnership, Boeing was the majority partner. The aircraft were going to be, and have now been, on a 135 certificate. This certificate was created in Bradley CT at the FSDO there. The FSDO was "more responsive" to putting "large" aircraft on a 135 certificate. The real reason is that our DO lives there and not in CMH. He doesn't have fly from home privledges, so he simply moves the Company to him!!!
Now fast forward. BNJ desolves and now legally the 135 certificate must be ammended to a new name. And thus, NJLA is born. All this while at the same time, we have a gang of idiots running around trying to create a 121 operation and the money loss it too will generate. The initial FAA conferences are all being done at the same FSDO in CT, because "We have a good relationship"! Well, if it ever happens, then the 135 certificate will go away and be replaced with the 121, and of course, old 60 plus pilots will retire to the 400XP.
The Scope section does not care what the name is other than the fact Net Jets by itself makes it ours. The whole legal issue is, NJA as an entity cannot have two seperate 135 certificates, and as such BNJ was formed. Now, rather than try to spend anoth 16 months in Columbus to get the name change AND certificate approved, it is much easier to simply get a name change on the existing certificate at bradley.