Spirit Airlines Brings Eisner on Board
[FONT=Arial, Helvetica, sans-serif]September 30, 2005 -Jim Lovel </B>[/FONT][FONT=Arial, Helvetica, sans-serif]
[FONT=Arial, Helvetica, sans-serif]September 30, 2005 -Jim Lovel </B>[/FONT][FONT=Arial, Helvetica, sans-serif]
- ATLANTA Eisner Communications has been retained to provide Internet and guerilla marketing and media planning for Spirit Airlines, the shop said.
- The Fort Lauderdale, Fla.-based discount airline expects to spend between $5 million and $15 million on advertising during the next year, said Barry Biffle, the company's chief marketing officer.
- Eisner resigned its US Airways business to accept the Spirit account
