Would YOU share your business strategic plan with your competitors?
Thought not.
Wait, didn't you guys just share your plan with everyone? What about the plan you gave the SEC with regards to what you would do with Midwest airlines and the MKE hub? Remember that? You gave each route, like starting a 73G on MKE to Vancouver. I think you DID share your business strategic plan with your competitiors. Right? Thought SO. If it doesn't go well, you may have NO PLAN for those planes.
MONDAY, Feb. 26, 2007, 4:01 p.m.
By Tom Daykin and Avrum D. Lank</B>
AirTran details plans for Midwest to SEC
AirTran Holdings Inc. (
AAI) has taken the unusual step of providing details on the number of new flights and jobs it would add in Milwaukee, if it completes a hostile takeover attempt of Midwest Air Group Inc. (
MEH)
AirTran, in a filing with the Securities and Exchange Commission, said it would add 74 daily departures from Mitchell International Airport, while also more than doubling seating capacity and adding 29 new destinations. Midwest Air, which operates Midwest Airlines and Midwest Connect, offers around 140 daily departures from Mitchell International to just over 40 cities.
That increased business would create around 1,100 jobs based in Milwaukee, with an initial payroll of $30 million, said Kevin Healy, AirTran vice president of planning. Midwest Air has 1,865 airline jobs at Mitchell and the company's Oak Creek headquarters.
The economic impact plan presented by AirTran Holdings Inc. is "unrealistic and inconsistent with their previous filings," said Carol Skornicka, Midwest senior vice president.
The filing with the Securities and Exchange Commission envisions a combined airline continuing to use the smaller regional jets now flown by Midwest's regional carrier, something AirTran has said in the past was not economically wise, she said.
Scott Dickson, chief marketing officer for Midwest Air, said that the assumptions AirTran makes about building traffic to several new destinations are also unrealistic. He cited proposed service between Milwaukee's Mitchell International Airport and Rochester, N.Y., which AirTran says is part of its plan. "There are about 18 passengers per day traveling in that market," Dickson said. "They are proposing to have 234 seats available ... That doesn't sound very realistic."
But Healy said AirTran has "tremendous faith" in its ability to build a vibrant hub in Milwaukee and stimulate growth in the market. "Their thinking is holding back economic development here," he said of Midwest executives.
AirTran has said it would stimulate traffic by lowering fares and building connecting traffic through Milwaukee.
Healy and other AirTran executives have repeatedly said their Orlando, Fla.-based company would expand operations in Milwaukee if it acquires Midwest Air. Today's filing offers more information, including a list of new destinations and a breakdown on the types of jobs that would be created.
AirTran's SEC filing is designed to refute what Healy called "misinformation" provided by Midwest Air, whose executives have raised doubts about AirTran's plans for Milwaukee.
"We think we'll be better off if people understand what we're trying to accomplish," Healy said.
The filing is targeted to community leaders, some of whom have publicly sided with Midwest Air's plans to remain independent, Healy said.
AirTran also is trying to reach shareholders, who will ultimately decide whether the takeover bid is successful. AirTran's $13.25 a share tender offer to shareholders expires March 8, but that deadline could be extended. Healy said he wasn't sure if AirTran would have a majority of outstanding shares tendered by then.
Bye Bye---General Lee