canyonblue
Everyone loves Southwest
- Joined
- Nov 26, 2001
- Posts
- 2,314
Led by Southwest and JetBlue, the airline industry is facing a dramatic shakeup in which low-fare carriers will become the nation's dominant airlines, predicts a leading aviation analyst. Based on current trends, Southwest will pass American to become the largest U.S. airline by 2013, and JetBlue will move past Delta to become the third largest by 2020, head of ESG Aviation Services Edmund Greenslet told Aviation Week. He forecasts a boom period for the discount carriers now that their route networks have grown large enough to make low-cost service available in most business markets, Greenselt "The low-fare innovation has passed through its pioneering stage and has reached its rapid growth era," Greenslet said. "In many ways, it is a classic pattern often seen in other industries when a superior product replaces those of established producers. The initial penetration is slow, but at some stage it achieves enough critical mass to blossom into a 'must have' product. It appears that the low-fare air transportation product has now reached its 'must have' stage."