Booster said:GL said ... "Jetblue will not compete against Southwest directly."
You are correct. JB does fly out of same airports as SWA but does not go to same city pairs.
I think a very good biz decision on B6's part. At this point SWA would crush them. Don't know what the future will bring but now is not the time to go head to head with the LCC who wrote the book.
I don't think that b6 would bother competing against swa now......why should they when there are plenty of other routes to "cherry pick"
however, when the emb's come....eventually there will be some direct competition. unless swa can get ife for their long routes...their product can't even be compared to B6 in terms of quality!