Jetblue may start selling items on flts to boost revenue

[lowecur]

This just came across the ticker on Bloomberg. This is a rather broad statement by Neeleman. Does anyone know if they are talking about the IFE? If that's the case, they may lose more than they gain. Trying to make a profit on the sundry of snacks is meaningless, so I got to believe it's the IFE.

imp:

 

[AlbieF15]

maybe they could offer pay per view movies--like the porno in hotel rooms...

Seriously--alienating customers or making the "hip" company another cheap seat seems like bad business to me. But--I'm just a fighter pilot...not an airline exec.

Good luck Blue bros--hope you keep the magic.

 

[Bavarian Chef]

maybe they could offer pay per view movies--like the porno in hotel rooms...

Seriously--alienating customers or making the "hip" company another cheap seat seems like bad business to me. But--I'm just a fighter pilot...not an airline exec.

Good luck Blue bros--hope you keep the magic.

We recently upped our liquor charge to $5, which merely brought it in line with the majority, if not all carriers out there. As for the Fox InFlight movies we charge for those on all flights except the int'l routes, because the DirecTV does not work. On those routes the movies are complimentary.

I cannot imagine that they would/could charge for the IFE, each seat after all has its own TV. I could see a surcharge on the ticket, which might go unnoticed by the average customer. Either way, I agree with you Albie. I SINCERELY hope that management reads this forum and understands the repercussions of such a decision. We have a very liberal snack/IFE policy (when it comes to food, we never turn down a request), and that policy, along with many other things, is why we have such a loyal customer base.

If we start charging for stuff ... well then I quit.

Just kidding.

 

[Fins Up]

Didn't NWA announce not too long ago they were going to start charging for peanuts? Did that ever happen? I would much rather have $1 rolled into my ticket that I probably wouldn't even notice than have to reach into my pocket to buy a bag of peanuts.

 

[elag777]

This just came across the ticker on Bloomberg. This is a rather broad statement by Neeleman. Does anyone know if they are talking about the IFE? If that's the case, they may lose more than they gain. Trying to make a profit on the sundry of snacks is meaningless, so I got to believe it's the IFE.

imp:

Not going to be IFE, other than the fact you have to pay a small fee for movies of the month, like pay-per view at the moment. Not likely that pillows or blankets will be on the list. He simply said if there was something that was a hot ticket item that people wanted he would consider that. What "that" would be is anyone's guess, but it will not be snacks and the base IFE.

777

 

[skykid]

maybe they could offer pay per view movies--like the porno in hotel rooms...

Are you talking about Spankvision? Would the movie title show up on your final bill? Any info will help, thanks.

 

[Jetjockey]

AMR just tested the market (via American Eagle) on charging for soft drinks, etc. Apparently it didn't go over too well. I can't imagine not being able to hide $1, or $2 into the overall airfare. Really, I can't see a passenger avoiding one carrier over another if the difference is only $2.

 

[Dizel8]

Would the charge show up on your final bill? Any info will help, thanks.

Like all classy purveyors of such delectable programming, the charge would not appear as Wankervision, but as MileHigh Entertainment

 

[tailhookah]

It wont be the standard IFE or snacks or non-alcoholic drinks. I think what he's leaning towards is premium service... what's premium I don't know at this point, but recently I've heard him say that what we've been offering would be considered normal or standard. He's the boss so we'll have to wait and see what's up his sleeve. I can guarantee you that they (top guys) know what one of our secrets is that we don't nickle and dime our customers for items (like sodas and snacks and IFE) for items that cost pennies...

Tail

 

[Bavarian Chef]

It wont be the standard IFE or snacks or non-alcoholic drinks. I think what he's leaning towards is premium service... what's premium I don't know at this point, but recently I've heard him say that what we've been offering would be considered normal or standard. He's the boss so we'll have to wait and see what's up his sleeve. I can guarantee you that they (top guys) know what one of our secrets is that we don't nickle and dime our customers for items (like sodas and snacks and IFE) for items that cost pennies...

Tail

I hope you are right, brutha. You weren't an LSO were you?

 

[MsFan]

Flew NWA a couple months ago, had to pull a $1 bill out so I could eat some tasty trail mix. Disgraceful. I guess some marketing genius with an MBA convinced management that's a better idea than just adding a buck to the price of the ticket and giving me the snack for free.

With Einsteins like that running airlines, no wonder every time you turn around another one goes Chpt 11.

 

[labbats]

Eagle did indeed try that in the LAX market and decided against it (thankfully).

How is selling this any different than the song and dance the United FAs go on about buying something from the Airmall catalog?

I'd be surprised if some bonehead marketing exec doesn't find a way to put mini billboard images on the fold down trays soon. Just the way it is, for better or worse.

 

[8vATE]

Inflight Sales

The comment was made at the Raymond James Conference today..

As a previous poster mentioned..

Neeleman stated "if there was something that the customer wanted we may sell it"... but if was all hypothetical....

Apparently he met with the Flight Attendants earlier today and that was their "brainstorm"....

I wouldn't get too excited about the comment...
Its not very easy to implement such a plan... logistics, price, managing expectations...

 

[CapnVegetto]

JB's costs are doing nothing but going up every year. And they're already losing money. They better figure someting out fast.

 

[frjmx328]

There is no way to limit Live TV to individual seats. Its either on or off.

 

[AWACoff]

As MsFan has pointed out, the consumer will be a bit hesitant at first having to pay for items that previously were free. With that said though, MsFan DID pony up a dollar bill in flight to pay for a snack. If a cheapskate (read: PILOT) will pay for a snack, I imagine the general public might as well. Maybe management is on to something. I actually paid for the in flight snack pack on United when I flew from Kona to SFO. By this time next year people won't be complaining about paying for this stuff (except on the internet).