Jetblue ad targets CEO's, GA, and your job!

ILS2DH

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Check out www.welcomebigwigs.com. I know it's suppose to be funny, but I think they missed the boat here. What a slap in the face to CEOs and GA.

Here's one CEOs response:

This is a copy of the letter my boss sent to JetBlues Dave Bargerin response to their welcome Bigwigs ad campaign:

David;



I am the Chief Executive Officer and General Partner of an asset management firm based in Greenwich, Connecticut that employs over 500 professionals with offices in more than 10 states. We own and operate a corporate fleet of Falcon Jets that move executives and employees throughout the US and Europe seamlessly, sometimes through the very same airports serviced by your airline, Jet Blue. In fact, in many instances where our own fleet is either previously engaged or unavailable, Jet Blue has been the choice of transportation for individual flights, last second arrangements and even my own children when their schedules do not match the movements of our own aircraft.



For your reference, I am also an Airline Transport Pilot rated to fly each type in our fleet and spend my trips flying in the front left seat. I have been extensively involved in aviation for nearly 35 years and in my previous life in investment banking at Salomon Brothers and Citigroup was involved in the syndicated efforts providing financing for the growth of your airline.



I am sending this message to you because I am beyond insulted with your company’s “Welcome Bigwigs” ad campaign. I am insulted to the point of prohibiting our company employees from flying on your airline from this point forward on company business and will discourage them from utilizing Jet Blue personally.



Corporate aviation has become the whipping post for the unknowledgeable as the result of the arrogant indiscretions exhibited by the management of a failing industry. Your advertising, however, piles on and paints us all with the same brush in an unconscionable slap at the very industry you share airspace with. While your fleet is composed of non-domestically sourced aircraft, both Airbus and more so Embraer benefit greatly from the research and development that goes into their corporate jet products, typically sold at a substantial premium to and subsidizing the costs of your airliners. Since you haven’t expanded your markets to the Kansas and mid-west realms, home of the General Aviation manufacturers, you probably aren’t aware of the damage your offshore sourcing of aircraft coupled with your slaps at the utilization of their product causes on an ongoing basis. General Aviation and Commercial Aviation manufacturing in the US remains one of the biggest components of US GDP – also one of the few industries that the US leads the world in. Thank you, by the way, for creating the competition by selecting fleet types that neither contribute to US GDP nor create manufacturing jobs domestically. Why don’t you call either Jack Pelton at Cessna or Joe Lombardo at Gulfstream to see how the errant and irresponsible remarks and actions against corporate aviation have contributed to the downturn in the sector? How many customers do you estimate you lost through the job losses and resulting inability to travel.



But maybe you can get Rick Wagoner to book a Jet Blue flight instead.



Our aircraft are time machines – incredibly productive corporate tools. To manage a nationally diversified operation with international relationships, our Flight Department has, on more than one occasion, been the core of logistics that led to successful transaction, asset and capital management. As opposed to adding the two hours on each end of your airline’s flight while we travel to and from the major airports that you serve and are forced through the TSA and related cues, we have the ability to board an aircraft not more that 20 minutes after leaving our offices and arrive at our destination less than half an hour after we land. The time savings and creation of this and other corporate flight departments provides another competitive edge that will help the recovery of our economy and feed your airline ticket cues longer term. Don’t bite the hand that might feed you.



By the way; our dispatch rate and on-time record is well in excess of 99%, contrasting sharply with our own experience on your airline – once virtually the exclusive to our enterprise. Need I remind you of the experience of passengers on most of your JFK outbound flights on February 14, 2007, just to name one example? Our General Counsel reminds us of that incident regularly – she was headed for Fort Meyers, FL that night with her family – it only took about 16 hours to get there.



You and your ad department might find the campaign witty, amusing and timely. Most of your corporate customers with flight departments will take offense. With a stock price down 45% YOY take our 500+ customers over to your competitors and multiply my actions by what ever factor you want to and my guess is that your shareholders will not share in your amusement.
 

G21Agoose

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I thought it was funny and poking fun at the excess' of the past few years. I don't fear for my job because of it and I don't believe it is damaging to us as an industry. It's just a commercial.

What amazes me is that there's still an asset manager in Greenwich with enough money left to still maintain a flight dept!
 

johnboy99

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Check out www.welcomebigwigs.com. I know it's suppose to be funny, but I think they missed the boat here. What a slap in the face to CEOs and GA.

Here's one CEOs response:

This is a copy of the letter my boss sent to JetBlues Dave Bargerin response to their welcome Bigwigs ad campaign:

David;



I am the Chief Executive Officer and General Partner of an asset management firm based in Greenwich, Connecticut that employs over 500 professionals with offices in more than 10 states. We own and operate a corporate fleet of Falcon Jets that move executives and employees throughout the US and Europe seamlessly, sometimes through the very same airports serviced by your airline, Jet Blue. In fact, in many instances where our own fleet is either previously engaged or unavailable, Jet Blue has been the choice of transportation for individual flights, last second arrangements and even my own children when their schedules do not match the movements of our own aircraft.



For your reference, I am also an Airline Transport Pilot rated to fly each type in our fleet and spend my trips flying in the front left seat. I have been extensively involved in aviation for nearly 35 years and in my previous life in investment banking at Salomon Brothers and Citigroup was involved in the syndicated efforts providing financing for the growth of your airline.



I am sending this message to you because I am beyond insulted with your company’s “Welcome Bigwigs” ad campaign. I am insulted to the point of prohibiting our company employees from flying on your airline from this point forward on company business and will discourage them from utilizing Jet Blue personally.



Corporate aviation has become the whipping post for the unknowledgeable as the result of the arrogant indiscretions exhibited by the management of a failing industry. Your advertising, however, piles on and paints us all with the same brush in an unconscionable slap at the very industry you share airspace with. While your fleet is composed of non-domestically sourced aircraft, both Airbus and more so Embraer benefit greatly from the research and development that goes into their corporate jet products, typically sold at a substantial premium to and subsidizing the costs of your airliners. Since you haven’t expanded your markets to the Kansas and mid-west realms, home of the General Aviation manufacturers, you probably aren’t aware of the damage your offshore sourcing of aircraft oupled with your slaps at the utilization of their product causes on an ongoing basis. General Aviation and Commercial Aviation manufacturing in the US remains one of the biggest components of US GDP – also one of the few industries that the US leads the world in. Thank you, by the way, for creating the competition by selecting fleet types that neither contribute to US GDP nor create manufacturing jobs domestically. Why don’t you call either Jack Pelton at Cessna or Joe Lombardo at Gulfstream to see how the errant and irresponsible remarks and actions against corporate aviation have contributed to the downturn in the sector? How many customers do you estimate you lost through the job losses and resulting inability to travel.



But maybe you can get Rick Wagoner to book a Jet Blue flight instead.



Our aircraft are time machines – incredibly productive corporate tools. To manage a nationally diversified operation with international relationships, our Flight Department has, on more than one occasion, been the core of logistics that led to successful transaction, asset and capital management. As opposed to adding the two hours on each end of your airline’s flight while we travel to and from the major airports that you serve and are forced through the TSA and related cues, we have the ability to board an aircraft not more that 20 minutes after leaving our offices and arrive at our destination less than half an hour after we land. The time savings and creation of this and other corporate flight departments provides another competitive edge that will help the recovery of our economy and feed your airline ticket cues longer term. Don’t bite the hand that might feed you.



By the way; our dispatch rate and on-time record is well in excess of 99%, contrasting sharply with our own experience on your airline – once virtually the exclusive to our enterprise. Need I remind you of the experience of passengers on most of your JFK outbound flights on February 14, 2007, just to name one example? Our General Counsel reminds us of that incident regularly – she was headed for Fort Meyers, FL that night with her family – it only took about 16 hours to get there.



You and your ad department might find the campaign witty, amusing and timely. Most of your corporate customers with flight departments will take offense. With a stock price down 45% YOY take our 500+ customers over to your competitors and multiply my actions by what ever factor you want to and my guess is that your shareholders will not share in your amusement.
You say jetblue is not supporting the US economy by having aircraft made in France and Brazil. Please for those of us that can't remember which part of Kansas is your Falcon Jet made in.

Can you say hyprcrite. Like most of the rich they buy American as it is convient for them. Can you say Mercedes Benz, Gucci, and Rolex.

The ad was a joke, but hey you can't make everybody laugh.
 

rumrnr78

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You say jetblue is not supporting the US economy by having aircraft made in France and Brazil. Please for those of us that can't remember which part of Kansas is your Falcon Jet made in.

Can you say hyprcrite. Like most of the rich they buy American as it is convient for them. Can you say Mercedes Benz, Gucci, and Rolex.

The ad was a joke, but hey you can't make everybody laugh.
While I am not a fan of Falcon I bet there are a bunch of people in Little Rock who don't share your sentiment.
 

curtaindriver

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Check out www.welcomebigwigs.com. I know it's suppose to be funny, but I think they missed the boat here. What a slap in the face to CEOs and GA.

Here's one CEOs response:

This is a copy of the letter my boss sent to JetBlues Dave Bargerin response to their welcome Bigwigs ad campaign:

David;



I am the Chief Executive Officer and General Partner of an asset management firm based in Greenwich, Connecticut that employs over 500 professionals with offices in more than 10 states. We own and operate a corporate fleet of Falcon Jets that move executives and employees throughout the US and Europe seamlessly, sometimes through the very same airports serviced by your airline, Jet Blue. In fact, in many instances where our own fleet is either previously engaged or unavailable, Jet Blue has been the choice of transportation for individual flights, last second arrangements and even my own children when their schedules do not match the movements of our own aircraft.



For your reference, I am also an Airline Transport Pilot rated to fly each type in our fleet and spend my trips flying in the front left seat. I have been extensively involved in aviation for nearly 35 years and in my previous life in investment banking at Salomon Brothers and Citigroup was involved in the syndicated efforts providing financing for the growth of your airline.



I am sending this message to you because I am beyond insulted with your company’s “Welcome Bigwigs” ad campaign. I am insulted to the point of prohibiting our company employees from flying on your airline from this point forward on company business and will discourage them from utilizing Jet Blue personally.



Corporate aviation has become the whipping post for the unknowledgeable as the result of the arrogant indiscretions exhibited by the management of a failing industry. Your advertising, however, piles on and paints us all with the same brush in an unconscionable slap at the very industry you share airspace with. While your fleet is composed of non-domestically sourced aircraft, both Airbus and more so Embraer benefit greatly from the research and development that goes into their corporate jet products, typically sold at a substantial premium to and subsidizing the costs of your airliners. Since you haven’t expanded your markets to the Kansas and mid-west realms, home of the General Aviation manufacturers, you probably aren’t aware of the damage your offshore sourcing of aircraft coupled with your slaps at the utilization of their product causes on an ongoing basis. General Aviation and Commercial Aviation manufacturing in the US remains one of the biggest components of US GDP – also one of the few industries that the US leads the world in. Thank you, by the way, for creating the competition by selecting fleet types that neither contribute to US GDP nor create manufacturing jobs domestically. Why don’t you call either Jack Pelton at Cessna or Joe Lombardo at Gulfstream to see how the errant and irresponsible remarks and actions against corporate aviation have contributed to the downturn in the sector? How many customers do you estimate you lost through the job losses and resulting inability to travel.



But maybe you can get Rick Wagoner to book a Jet Blue flight instead.



Our aircraft are time machines – incredibly productive corporate tools. To manage a nationally diversified operation with international relationships, our Flight Department has, on more than one occasion, been the core of logistics that led to successful transaction, asset and capital management. As opposed to adding the two hours on each end of your airline’s flight while we travel to and from the major airports that you serve and are forced through the TSA and related cues, we have the ability to board an aircraft not more that 20 minutes after leaving our offices and arrive at our destination less than half an hour after we land. The time savings and creation of this and other corporate flight departments provides another competitive edge that will help the recovery of our economy and feed your airline ticket cues longer term. Don’t bite the hand that might feed you.



By the way; our dispatch rate and on-time record is well in excess of 99%, contrasting sharply with our own experience on your airline – once virtually the exclusive to our enterprise. Need I remind you of the experience of passengers on most of your JFK outbound flights on February 14, 2007, just to name one example? Our General Counsel reminds us of that incident regularly – she was headed for Fort Meyers, FL that night with her family – it only took about 16 hours to get there.



You and your ad department might find the campaign witty, amusing and timely. Most of your corporate customers with flight departments will take offense. With a stock price down 45% YOY take our 500+ customers over to your competitors and multiply my actions by what ever factor you want to and my guess is that your shareholders will not share in your amusement.

Your boss must be the largest shareholder of GinaCorp. It's a freakin joke! It's pretty funny advertising....especially when there's not a lot of "fun" going on these days. Tell your boss to lighten up.

CD

CD
 

LR60BOY

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While I am not a fan of Falcon I bet there are a bunch of people in Little Rock who don't share your sentiment.
I was thinking the same thing about all the LIT people employed there!
 

clickclickboom

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Your boss must also masterbate in front of the mirror and tell himself how great he is..

If this is not a joke your boss is the poster child of buffoonery.

This ad campaign to put it into simple terms is targeted to the average person who " Doesnt have the first f-ucking clue regarding private air travel beyond that $79 ticket they bought to Orlando.."

The guy with a falcon in the hangar is not going to fly us pure and simple but the 50-,000 people who dont even know what a falcon 900 is will.
 

ILS2DH

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Wow, I feel like I'm on the regional airline board! Lighten up Francis!

First of all, I did NOT write the letter. It's copied from the NBAA website. Secondly, especially for those worried about their flight departments closing, the last few paragraphs of his letter give some good talking points for the importance of corporate jets and GA as a whole. And last but not least, I didn't buy a Falcon, but my owner did. Sure, I'd prefer to fly a Gulfstream or something from Kansas but until I hit the lottery that probably won't happen.
 

FADEC

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Wow, I feel like I'm on the regional airline board! Lighten up Francis!

First of all, I did NOT write the letter. It's copied from the NBAA website. Secondly, especially for those worried about their flight departments closing, the last few paragraphs of his letter give some good talking points for the importance of corporate jets and GA as a whole. And last but not least, I didn't buy a Falcon, but my owner did. Sure, I'd prefer to fly a Gulfstream or something from Kansas but until I hit the lottery that probably won't happen.
So basically you telling all JetBlue pilots not to come looking for a jumpseat ride. Okay sparky, I'm taking my toys and going home.
 

GVFlyer

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This the NBAA's response to Jet Blue's "Bigwig" advertising campaign.


2009 Press Releases



NBAA Letter Calls On JetBlue to Pull Online Ad Campaign

Ads malign an industry that creates jobs, serves towns across the U.S.

Contacts: Dan Hubbard, (202) 783-9360, dhubbard@nbaa.org
Patrick Dunne (202) 783-9263, pdunne@nbaa.org


Washington, DC, March 20, 2009 – National Business Aviation Association (NBAA) President and CEO Ed Bolen today sent the following letter to JetBlue President and CEO David Barger in regard to the airline's recent online advertising campaign, which maligns business aviation in an attempt to boost ticket sales.

"The online advertising campaign produced by JetBlue overlooks the fact that the people and companies in business aviation are among the airlines' best customers," Bolen said upon sending the letter. "Equally important, the ads disparage an industry that creates more than a million jobs and provides a lifeline to communities across America's heartland – many of which aren't served by JetBlue. It also helps companies be more nimble in this highly challenging economy and supports countless humanitarian flights each year. It's disappointing that the airline has chosen to target an industry that comprises a significant portion of its own customer base, and also serves as the economic backbone of the country."

The text of Bolen's letter is as follows:
March 20, 2009
Mr. David Barger
President and Chief Operating Officer
JetBlue Airways Corporation
118-29 Queens Blvd
Forest Hills, NY 11375

Dear Mr. Barger:

I was disappointed to see JetBlue's recent online advertising campaign. As you know, the vast majority of the companies that utilize business aviation also use commercial airlines – including yours – on trips when it makes sense. NBAA's Members purchase over $11 billion worth of commercial airline tickets annually.

However, when it comes to meeting their transportation challenges, JetBlue simply doesn't make sense for our members in a large number of instances. Here are just a few examples to illustrate my point:
  • JetBlue doesn't make sense for businesses located in any of the thousands of towns and communities your airline doesn't serve.
  • JetBlue doesn't make sense for the many companies that often need to conduct business in three or more cities in a single day.
  • Jet Blue doesn't make sense if a company is trying to move a product that does not fit in one of your overhead bins, or if the equipment is too sensitive to be checked or shipped.
  • Jet Blue doesn't make sense if employees with a company need to discuss company business while flying without fear of being overheard by eavesdroppers.
It's unfortunate to see that your ad campaign overlooks these realities, and promotes a caricature that does not represent the people and
companies that need business aviation to compete and survive, especially in this challenging economic climate.

I ask that you please immediately pull your ads in recognition of the fact that they amount to nothing more than an attention-grabbing stunt to fill airline seats by maligning the people and businesses who spend billions with your airline and others each year, while also generating more than a million jobs and providing a lifeline for towns across the country. Thank you for your time and attention to this matter.
Sincerely,

Ed Bolen
President and CEO
National Business Aviation Association
 

OCR

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I have to say I think we are all taking Jet Blue a little too seriously. Their ad campaign was crafted in such a way that it clearly is just poking a little fun, and nothng else. If you have the means to be able to fly on a corporate jet, whether through ownership, fractional or charter, I doubt you are going to switch to Jet Blue because of an ad campaign.

The reality is Jet Blue and the airlines are not the competition for travelers who can fly on private jets. Jet Blue competes with the other airlines, period. If they want to have a little fun, I don't think it serves our industry to get so serious. We should just poke fun back at them for all of their poor service, poor on time reliability record, and all of the other things that have made airline service miserable.

Let's all lighten up folks. It's tough enough to be in this industry right now. Let's not make each other miserable.
 

taxi1wire

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I have to say I think we are all taking Jet Blue a little too seriously. Their ad campaign was crafted in such a way that it clearly is just poking a little fun, and nothng else. If you have the means to be able to fly on a corporate jet, whether through ownership, fractional or charter, I doubt you are going to switch to Jet Blue because of an ad campaign.

The reality is Jet Blue and the airlines are not the competition for travelers who can fly on private jets. Jet Blue competes with the other airlines, period. If they want to have a little fun, I don't think it serves our industry to get so serious. We should just poke fun back at them for all of their poor service, poor on time reliability record, and all of the other things that have made airline service miserable.

Let's all lighten up folks. It's tough enough to be in this industry right now. Let's not make each other miserable.

Absolutely!!!! I thought the ads were pretty funny! We need to take a step back and yes defend our territory, but also fire back, I mean how hard would it be to make a commercial touting the "convenience" of 121 travel......I'd do it but am too busy flying our guys around in our time machine.
 

curtaindriver

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I've never been an "airline vs corporate pilot" guy......but some of you guys are amazing. Look, the ads are FUNNY!! I'm assuming that all the posters on here aren't flying for CEO's who embezzle money, get caught in extortion....have assistants with assistants and so forth. The ads are a funny way of showing we have nice planes, comfortable seats, tv's that are free.....that's it. It's just another medium to reach the populus. If you are threatened and feel your job is in jeopardy because of these ads....then your company sucks.....plain and simple. This ad campaign isn't a "nail in the coffin" for a good corporate flight dept. NBAA needs to freakin grow up.

CD
 

clickclickboom

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This the NBAA's response to Jet Blue's "Bigwig" advertising campaign.


2009 Press Releases


NBAA Letter Calls On JetBlue to Pull Online Ad Campaign

Ads malign an industry that creates jobs, serves towns across the U.S.

Contacts: Dan Hubbard, (202) 783-9360, dhubbard@nbaa.org
Patrick Dunne (202) 783-9263, pdunne@nbaa.org

Washington, DC, March 20, 2009 – National Business Aviation Association (NBAA) President and CEO Ed Bolen today sent the following letter to JetBlue President and CEO David Barger in regard to the airline's recent online advertising campaign, which maligns business aviation in an attempt to boost ticket sales.

"The online advertising campaign produced by JetBlue overlooks the fact that the people and companies in business aviation are among the airlines' best customers," Bolen said upon sending the letter. "Equally important, the ads disparage an industry that creates more than a million jobs and provides a lifeline to communities across America's heartland – many of which aren't served by JetBlue. It also helps companies be more nimble in this highly challenging economy and supports countless humanitarian flights each year. It's disappointing that the airline has chosen to target an industry that comprises a significant portion of its own customer base, and also serves as the economic backbone of the country."

The text of Bolen's letter is as follows:
March 20, 2009
Mr. David Barger
President and Chief Operating Officer
JetBlue Airways Corporation
118-29 Queens Blvd
Forest Hills, NY 11375

Dear Mr. Barger:

I was disappointed to see JetBlue's recent online advertising campaign. As you know, the vast majority of the companies that utilize business aviation also use commercial airlines – including yours – on trips when it makes sense. NBAA's Members purchase over $11 billion worth of commercial airline tickets annually.

However, when it comes to meeting their transportation challenges, JetBlue simply doesn't make sense for our members in a large number of instances. Here are just a few examples to illustrate my point:
  • JetBlue doesn't make sense for businesses located in any of the thousands of towns and communities your airline doesn't serve.
  • JetBlue doesn't make sense for the many companies that often need to conduct business in three or more cities in a single day.
  • Jet Blue doesn't make sense if a company is trying to move a product that does not fit in one of your overhead bins, or if the equipment is too sensitive to be checked or shipped.
  • Jet Blue doesn't make sense if employees with a company need to discuss company business while flying without fear of being overheard by eavesdroppers.
It's unfortunate to see that your ad campaign overlooks these realities, and promotes a caricature that does not represent the people and
companies that need business aviation to compete and survive, especially in this challenging economic climate.

I ask that you please immediately pull your ads in recognition of the fact that they amount to nothing more than an attention-grabbing stunt to fill airline seats by maligning the people and businesses who spend billions with your airline and others each year, while also generating more than a million jobs and providing a lifeline for towns across the country. Thank you for your time and attention to this matter.
Sincerely,

Ed Bolen
President and CEO
National Business Aviation Association

I think that Ed needs to lighten up a little BUT all things considered he makes some very relevant arguments why Jetblue is not a replacement for business aviation. Of course we already knew that didnt we?

PS: The Aviation Industry in the United States is our countries ONLY self sustaining industry.... Considering that this great country invented industrialization that is truly a sad fact.
 

ILS2DH

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So basically you telling all JetBlue pilots not to come looking for a jumpseat ride. Okay sparky, I'm taking my toys and going home.

?? Not following. I didn't say anything about Jetblue pilots.
 

G21Agoose

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I think that Ed needs to lighten up a little BUT all things considered he makes some very relevant arguments why Jetblue is not a replacement for business aviation. Of course we already knew that didnt we?

PS: The Aviation Industry in the United States is our countries ONLY self sustaining industry.... Considering that this great country invented industrialization that is truly a sad fact.
I agree that Ed needs to lighten up- but the United States did not invent industrialization- Britain did.
 
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