I'm surprised the public is even aware of such a small program even with the occasional newspaper article talking about it.
Just keep those ticket prices low and John Q. Public will knock down the doors getting to your airplanes.
The articles keep showing up. Guess the editors believe readers find the idea interesting.
"JetBlue plans to begin accepting applications in the first quarter and to open training in mid-2016. Successful trainees would join the airline as first officers in 2020. Gateway 7 will consider applicants with no previous training as well as those with flight experience, McGraw said. Prospective pilots would pay for their own training."
"Recruits also would take academic classes at JetBlue before moving to a partner company to gain the required 1,500 hours of flying time. They then would return to New York-based JetBlue, or could apply at another airline."
Pay to play and partner companies to build time. Sounds like an odd way to address any of the training or shortage issues.