"The E190 rates at jB are and indication of what I am talking about"
I think that is a disingenious argument. The pilots at SWA has only recently been amongst the highest paid, for years they were "languishing" on the lower end of the spectrum. Yet, ask any furloughed pilot and I would imagine he or she would much prefer the steady income at SWA to the on again, off again life. As for the SWA bunch, they seem pretty content as a whole.
Secondly, even during the best of times, there were plenty of bitching going on at the big legacies, so apparently, the money did not cure all ills.
Could the pay at jetblue be better, of course it could, it could be like the halcyon days in the late 90's early 2000's, but with the invariable fluctuations of the economy, we have been shown, that it was not working. Not so much because of pay, but because the pay vs productivity was not working.
When the legacies was able to dictate prices to the last minute traveller, all was well, but as for now, those days are gone and we have to face reality, it is currently a consumer driven market. A market in which SWA thrives and prospers.
I am fascinated by the argument, as previously seen, that jblu will have a second class citizen on the 190. If anything the pay is pretty darn logical and based on seats, unlike what you see at some other carriers. If I recall correctly, the NWA pay on the 74, if based on the DC-9 and seats, should be $450. It isn't, yet I do not hear about the second class citizens at NWA. Nor do I hear an outcry, because AWA has a single payscale.
Obviously, jblu management are not dummies, they are well aware of the markets they wish to serve and what profits, if any, they will be able to make. Is it better to underpromise and overdeliver or should they set a payscale that would be unsustainable?
As for the union argument, unless I see compelling reason to differ, I will take Neeleman at his word, that if he does right by his employees there will not be a need for representation. Now having said that, there are other reasons for a union, which does not have to do with pay, but simply about prioritizing what the pilots want and speaking with unified voice, not of threats but of desire and reasons. That would be similar to what is at SWA.
To bring it back to the topic at hand. SWA, as long as they continue to execute the gameplan so exceedingly well, they will continue to prosper.