Thought y'all might be interested in this. The tourism people spoke specifically about AirTran "balancing fares" and also how important non-stop service is - even if it is on a RJ.
http://www.pensacolanewsjournal.com/business/html/8DF78AF4-778D-4A28-AA84-64130D69AD0B.shtml
http://www.pensacolanewsjournal.com/business/html/8DF78AF4-778D-4A28-AA84-64130D69AD0B.shtml