Howard Hughes
Well-known member
- Joined
- Feb 7, 2007
- Posts
- 134
American aims to be 'loudest voice in New York'
Friday February 23, 2007
American Airlines wishes to become "the clear-cut airline of choice for passengers in the New York market" and yesterday unveiled a series of service enhancements and promotions designed to achieve that end.
As part of the push, AA said it plans to spend more on advertising in 2007 "than in previous years" in order "to have the loudest voice in New York." Its $1.1 billion, 1.5 million-sq.-ft. New York JFK terminal upgrade is scheduled to be completed this summer. It will feature 36 gates, 101 ticketing positions and security checkpoint lanes capable of processing more than 1,900 passengers per hr.
On the heels of recent announcements concerning an upgrade of its seasonal JFK-Rome Fiumicino service (ATWOnline, Feb. 1), new incentives to long-haul business class customers and 767-200 cabin upgrades (ATWOnline, Dec. 14, 2006), AA yesterday said it will launch New York LaGuardia-Cincinnati service on April 10, add mainline service on its LGA-Raleigh/Durham route, convert four-times-weekly LGA-Atlanta service to mainline aircraft and launch LGA-Louisville flights later this year on American Eagle. JFK-Las Vegas service will launch in September and frequencies to Port-au-Prince and Caracas will increase. Its new flagship lounge for international premium passengers at JFK will open over the summer.
AA and American Eagle currently transport more than 16 million passengers to and from the region's five airports on approximately 175,000 flights each year, the company said, adding it offers the most seats from the area to London, Canada and the Caribbean.
by Brian Straus
Friday February 23, 2007
American Airlines wishes to become "the clear-cut airline of choice for passengers in the New York market" and yesterday unveiled a series of service enhancements and promotions designed to achieve that end.
As part of the push, AA said it plans to spend more on advertising in 2007 "than in previous years" in order "to have the loudest voice in New York." Its $1.1 billion, 1.5 million-sq.-ft. New York JFK terminal upgrade is scheduled to be completed this summer. It will feature 36 gates, 101 ticketing positions and security checkpoint lanes capable of processing more than 1,900 passengers per hr.
On the heels of recent announcements concerning an upgrade of its seasonal JFK-Rome Fiumicino service (ATWOnline, Feb. 1), new incentives to long-haul business class customers and 767-200 cabin upgrades (ATWOnline, Dec. 14, 2006), AA yesterday said it will launch New York LaGuardia-Cincinnati service on April 10, add mainline service on its LGA-Raleigh/Durham route, convert four-times-weekly LGA-Atlanta service to mainline aircraft and launch LGA-Louisville flights later this year on American Eagle. JFK-Las Vegas service will launch in September and frequencies to Port-au-Prince and Caracas will increase. Its new flagship lounge for international premium passengers at JFK will open over the summer.
AA and American Eagle currently transport more than 16 million passengers to and from the region's five airports on approximately 175,000 flights each year, the company said, adding it offers the most seats from the area to London, Canada and the Caribbean.
by Brian Straus
