Passengers _are_ willing to pay for extras. JetBlue regularly gets higher average fares on its routes than its direct competition.
There are people who say that they won't take their kids on another airline but JetBlue, if they can possibly avoid it. Sit the kids in front of the TV and forget them for the next two hours. That's worth real money to some people. Depending on the route, JetBlue can make a $20 premium per pax, on average. How much does the TV cost them? About $1 per seat per flight. You do the math.
You want something extra these days in coach class, you're probably not going to find it on a legacy airline. The majors don't offer much more than a low cost guy, and sometimes (as with JetBlue) they offer less.
That's the stupid thing about Song---it's a low cost operation. You want the best that Delta has to offer? OK, but it's gonna cost you... LESS, that is. Compared to Song, mainline Delta has fewer features and is more expensive. Delta's an inferior value proposition to Song---"Song" devalues "Delta". This contradition is what Grinstein may be trying to address in putting Song expansion on ice.
There are people who say that they won't take their kids on another airline but JetBlue, if they can possibly avoid it. Sit the kids in front of the TV and forget them for the next two hours. That's worth real money to some people. Depending on the route, JetBlue can make a $20 premium per pax, on average. How much does the TV cost them? About $1 per seat per flight. You do the math.
You want something extra these days in coach class, you're probably not going to find it on a legacy airline. The majors don't offer much more than a low cost guy, and sometimes (as with JetBlue) they offer less.
That's the stupid thing about Song---it's a low cost operation. You want the best that Delta has to offer? OK, but it's gonna cost you... LESS, that is. Compared to Song, mainline Delta has fewer features and is more expensive. Delta's an inferior value proposition to Song---"Song" devalues "Delta". This contradition is what Grinstein may be trying to address in putting Song expansion on ice.