Brown isn't very shiny, but #1 is still a good number except for recent gains in stock price.....but hopefully I have a few years left.
From
www.fortune.com, and O.K. I didn't leave out FedEx this time.....
FDX
Company's Industry: Score / Industry Rank
Mail, Package, Freight Delivery 6.64 / 2
Eight Key Attributes of Reputation: Score / Industry Rank
Innovativeness 7.13 / 2
Employee talent 6.54 / 2
Use of corporate assets 6.52 / 2
Social responsibility 5.71 / 2
Quality of management 6.88 / 2
Financial soundness 6.38 / 2
Long-term investment value 6.5 / 2
Quality of products/services 7.5 / 2
UPS
Company's Industry: Score / Industry Rank
Mail, Package, Freight Delivery 8.16 / 1
Eight Key Attributes of Reputation: Score / Industry Rank
Innovativeness 7.95 / 1
Employee talent 7.91 / 1
Use of corporate assets 7.77 / 1
Social responsibility 7.73 / 1
Quality of management 8.41 / 1
Financial soundness 8.64 / 1
Long-term investment value 8.27 / 1
Quality of products/services 8.59 / 1