The primary source of revenue for most airlines is passenger ticket sales, however at Family it will be quite a different picture. In fact the company plans to develop alternative profit centers that will generate approximately fifty percent of its total revenue, thus limiting the reliance on passenger ticket sales. These profit centers will include: optional in-flight food service, entertainment rental such as: movies and video games, sky phones, shop by mail, internet and e-mail access, all available for an additional cost by credit card. In addition, the transport of cargo and mail will represent a significant increase in income with very little increase in operational cost.