Delta's New Paint Job?

[J32driver]

More like the widget is pointed to the Northwest! ;-)

BBBWWWAAHHAAAAA!!!!

Phenominal!

 

[Johnlp3]

Those people in the last photo are giants!

 

[av8n]

I flew with one of the assistant CP's last week. He had mentioned the new paint scheme. He also mentioned how the "widget" on the tail would be pointing forward. After looking at the pictures - it looks legit.

 

[PUNISHER]

Almost looks like Air Canada, from a far. Scary

 

[Sir Innocenti]

Just when we all hated the current Deltaflot scheme, they go and make it worse!!!!!

 

[Howard Hughes]

I dont know if this is real or not. It does lend some credibility the fact all these people are obviously spending alot of time and money trying to capture this airplane in such a way. But then you have to ask yourself why?! Why not just unveil any of the real 767's that are due for a paint job instead? And if you are going to make a model of the new paint job why not put it on the current flagship of the fleet, 777? If this really is the new livery I would think someone could be in big trouble for leaking these pics before the big day. Time will tell.

Hate to say it but if this is the new paint scheme, its another case of some twenty something self professed marketing guru being given too much leeway. I thought they fired that kid who came up with "SONG" Lets just hope he is for sure gone when DAL/NWA merge and something more majestic is presented.

 

[Howard Hughes]

This might lend even more credibility:

Delta prepares another new look for jets
New design could put 'widget' logo back on tail

By RUSSELL GRANTHAM
The Atlanta Journal-Constitution
Published on: 04/06/07
As it nears the end of its bankruptcy case, Delta Air Lines is preparing to roll out a new paint scheme for its jets — the third such repackaging in 10 years.
Delta is expected to unveil the new livery soon after its scheduled emergence from Chapter 11 at the end of this month. The airline isn't saying much officially, other than to acknowledge a new paint job might be in the works as part of a larger post-bankruptcy marketing campaign.

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AJC

(ENLARGE)​

Delta's paint jobs through the years: This was the 1960s jet-age design with the slanted logo on the tail. Many consider it a classic.

​

AP

(ENLARGE)​

This update appeared in 1997, during the regime of then-CEO Ron Allen. The aim was a clean, businesslike look.

​

AJC

(ENLARGE)​

The current design, with its wavy color bands on the tail, rolled out in 2000 under ex-CEO Leo Mullin. An executive termed it "sophisticated and fluid."

Chief Executive Gerald Grinstein "has mentioned that it's something that we're looking at," Delta spokesman Jeff Battcher said.
But word of the project has circulated around Delta and on aviation Web sites such as flyertalk.com and airliners.net.
The main feature of the new design is likely to be the return of Delta's triangular shield logo, known as "the widget," to the tail of its jets, according to one employee familiar with the design.
He said a working version features an all-red version of the logo on navy blue tails. The triangular logo — currently red, white and blue — also gets a new three-dimensional look but doesn't change its basic shape, the employee said. Aircraft colors will also be tweaked, featuring a darker blue that matches recently-revamped employee uniforms, while the main fuselage color will remain white.
Big jets are flying billboards, so airlines take paint schemes seriously. Different managements also use them to put their stamp on a company or as part of broader "re-brandings."
The current Delta design, with its wavy color bands draped across a logo-less tail, rolled out in 2000 during ex-CEO Leo Mullin's tenure. One of Mullin's lieutenants termed it "sophisticated and fluid," although some wags have termed it the "beach towel" look.
That scheme replaced a 1997 redesign issued during the regime of then-CEO Ron Allen, which featured a simpler tail design with the word "Delta."
Prior to 1997, Delta had a design that dated to the 1960s and featured the widget logo slanted across the tail. Some still consider it the "classic" Delta look.
Jets in both the '97 and 2000 color schemes still fly, and Delta is also using some jets with the swoopy, lime green paint job of its now-defunct Song unit. In addition, the airline has a handful of single-plane paint schemes to highlight its involvement with civic causes such as Habitat for Humanity or breast cancer awareness.
It will likely take months for a new design to show up in large numbers. To hold down costs, airlines usually roll out redesigns gradaully, as they take delivery of new jets or cycle older ones through normal repainting.
Delta has sought to involve employees in its choice of a new livery, running it by focus groups and various employee groups such as the Delta Board Council, which represents employees at meetings of the carrier's board of directors.
Not long after he stepped in as CEO in 2004, Grinstein returned to Delta's traditional widget logo because employees objected to a subtly re-designed version that Mullin had introduced.
But at the time, he professed little interest in a new paint scheme.
"If there's one thing I'm not going to fiddle with now," he said at the annual shareholders meeting that year, "it's the livery of the aircraft."

http://www.ajc.com/business/content/business/delta/stories/2007/04/06/0406bizdelta.html

 

[Spectre]

From a distance, you can't tell a JetBlue airplane from the new Delta, USAir, or United's paint schemes. Soon, all airlines will be white with a blue bottom and blue tail.

 

[cl65capt]

I guess if you want to make money in aviation, open a paint shop.

 

[HomerJ]

I guess if you want to make money in aviation, open a paint shop.

Or, if you want to lose more, keep painting your a/c...